Start here
The best of Peter Krzyzek's writing for B2B owners, grouped by problem: websites that don't sell, teams that run on heroics, stuck redesigns, and scams.
I'm Peter Krzyzek, co-founder and CTO of Chykalophia and co-author of Made to Sell. I write for owners and leaders of established B2B companies about websites that sell, operations that don't depend on heroics, and the security problems that cost real money.
Pick the problem that sounds most like yours.
Your website gets visitors but not buyers
Start here if traffic looks fine and the pipeline doesn't.
- The 7-Signal, 8-Minute Pipeline Diagnostic for Your B2B Homepage (With My Own 38/100 Score): An 8-minute check you can run on your own homepage, with my own score.
- Your B2B Hero's One Job (And the $42K Per Month It Costs When the Hero Doesn't Do It): What your top section has to do, and what it costs when it doesn't.
- Most B2B Service Firms Don't Have a Marketing Problem. They Have a Pipeline Problem.: Why more marketing spend can shrink the pipeline.
- Your Marketing Budget Has a Leak (And It's Not Where You Think): The website problems that waste your ad budget without anyone noticing.
- 11% Checkout Conversion Lift from Fixing Things Nobody Noticed Were Broken: Three invisible checkout problems, and what fixing them was worth.
- That "Cool" Mobile Design Is Quietly Killing Your Conversion Rate: A 15-minute mobile check for your own site.
- AI Is Now Your Buyer's Intern. Is Your Website Clear Enough to Pass the 20-Second Test?: How AI tools read your site before a buyer does.
- What "Foundational SEO" Actually Means: A Plain-English Guide for B2B Service Firm Founders: Foundational SEO in plain English, with no acronyms.
- Before You Blame Your Ads, Blame Your Measurement Story: What to check before you pause an ad channel.
Your team runs on heroics and chasing
Start here if work only gets done because someone pushes it.
- The First 7 Days: The Most Underrated System in Any B2B Services Firm: The week after a contract is signed, and why it decides retention.
- The Fire Drill Test: What "We Need This Today" Reveals About Your Team: What a same-day request says about your team, and how to handle it.
- The "Minor" Support Ticket That Protects Lifetime Value: The small request that protects a client relationship.
- From Heroic Resilience to Structural Reliability: How to Rewrite Your Leadership Deck for Real Governance: Swapping hero stories for systems that hold.
- How We Turned a 76-Page App Spec Into Something One Developer Can Ship: Turning a huge spec into something one developer can ship.
- The Bravest Thing You Can Do Under a Deadline? Move It.: When moving a deadline is the right call, and how to say it.
Your redesign is stuck
Start here if the new site keeps slipping.
- Phase 1 Isn't a Compromise: How to Get a Site Out of Redesign Limbo: The filter for what ships now and what waits.
- The Partial Launch That Saved a Full Website Rebuild: A small partial launch that protected search traffic.
- Design Reviews as a Leadership Practice, Not a Group Chat: Why everyone reviewing at once stalls a project.
- When Your Board Reviews a Moodboard Like It's the Homepage: A Guide to Design Governance That Actually Ships: Keeping a board review on the right decisions.
- Brand Guides as Operating Systems, Not Souvenirs: How to Ship Brand Kits That Teams Actually Use: Brand guides your team, vendors and AI tools can use.
Security, scams and tech partners
Start here if you want to spot the traps before they cost you.
- Anatomy of an AI Scam: How I'm Fighting the Google Listing Voicemails (And How You Can, Too): The Google listing voicemail scam, and how to block it.
- How I Nearly Fell for a Business Verification Voicemail Scam (And How You Can Avoid It): The red flags in a business verification scam.
- Someone Just Weaponized Google Docs to Spam Me: The Cold Outreach Tactic That Bypasses Every Spam Filter: The Google Docs spam trick, and how to protect yourself.
- Stop Logging Out Your Best Users in the Name of Security: A security setting that was logging out the best customers.
- Agentic AI Vendors Are the New Dev Shops: A Founder's Playbook for Evaluating Technical Partners: Three conversations to have before you sign an AI vendor.
- What Stripe, GitHub, and Twilio Teach Non-Technical Leaders About API Design: What leaders should know about APIs, without writing code.
Get the next one by email
I send new articles when they're ready. No spam, and you can unsubscribe anytime. Subscribe here.