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CTO, Tech Strategist, Speaker, Nerd, Dad | Practical and honest thoughts, reviews, content, ideas and stories focused on living a good life based on real experience (and data/results)!

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Your Marketing Budget Has a Leak (And It's Not Where You Think)

public – 12 min read

Your marketing team is optimizing campaigns while your website quietly bleeds conversions. Here's the infrastructure checklist that could save your next quarter.

Mar 4, 2026

Peter Krzyzek

11% Checkout Conversion Lift from Fixing Things Nobody Noticed Were Broken

public – 13 min read

A routine audit on a "perfectly fine" ecommerce site found three invisible problems bleeding money every single day.

Mar 3, 2026

Peter Krzyzek

Someone Just Weaponized Google Docs to Spam Me: The Cold Outreach Tactic That Bypasses Every Spam Filter

public – 12 min read

A cold sales pitch disguised as a Google Docs notification. How the tactic works, a five-year timeline of Google's failed fixes, and a complete protection guide for founders and business owners.

Feb 11, 2026

Peter Krzyzek

The 80% Problem: Why Video Agents Are About to Change Everything (And How to Get Ahead of the Curve)

public – 21 min read

In video production, 80% of your time goes into editing. AI agents are about to flip that ratio. Complete breakdown of the tools, what it means for creators/agencies/enterprise, and a practical framework for getting started.

Jan 23, 2026

Peter Krzyzek

The Fight That Almost Ended Our Marriage (and Our Business)

public – 12 min read

It was 11pm on a Tuesday. My wife and I were screaming at each other in the kitchen. Not about dishes. About our business. That fight almost broke us—the marriage and the company. Here's what we learned after we almost broke.

Dec 15, 2025

Peter Krzyzek

The Crash: What Watching My Parents Lose Everything Taught Me About Delegation, Letting Go, and the Real Cost of Doing It All Yourself

public – 13 min read

My parents were Polish immigrants who built millions in real estate. Then they lost it all. The world doesn'…

Dec 10, 2025

Peter Krzyzek

The Founder Nobody Sees: A Complete Guide for Behind-the-Scenes Business Partners

public – 14 min read

How to divide roles with your spouse, stop fighting about who does what, and actually play to your strengths—without the guilt.

Dec 7, 2025

Peter Krzyzek

How I Nearly Fell for a Business Verification Voicemail Scam (And How You Can Avoid It)

public – 8 min read

Received an urgent voicemail about your business verification? It's likely a scam. Learn how I identified the red flags and the exact steps to protect your business.

Oct 1, 2025

Peter Krzyzek

Add Estimated Reading Time to WordPress Posts (No Plugin, Custom PHP Guide)

public – 5 min read

Learn how to add an estimated reading time to your WordPress posts using a simple PHP snippet. Our step-by-step, no-plugin guide helps boost user engagement and SEO.

Aug 9, 2025

Peter Krzyzek

How I Download My Entire GoPro Media Library (Bypassing the 25-File Limit)

public – 5 min read

Tired of the GoPro 25-file download limit? Learn how to bulk download your entire media library using a script, environment variables, and this step-by-step guide.

Jul 26, 2025

Peter Krzyzek

How I Connected Amazon Q to Figma: The Missing MCP Server Arguments

public – 5 min read

Struggling to connect Amazon Q to Figma's Dev Mode? I found the missing MCP server arguments. Here's my step-by-step guide to get it working in PHPStorm.

Jul 2, 2025

Peter Krzyzek

Anatomy of an AI Scam: How I'm Fighting the Google Listing Voicemails (And How You Can, Too)

public – 10 min read

Tired of AI voicemails about your Google Listing? Learn how I identify this scam and use my step-by-step guide to block these calls on Twilio, VoIP, and mobile.

Jun 19, 2025

Peter Krzyzek

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Peter Krzyzek