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CTO, Tech Strategist, Speaker, Nerd, Dad | Practical and honest thoughts, reviews, content, ideas and stories focused on living a good life based on real experience (and data/results)!

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What "Foundational SEO" Actually Means: A Plain-English Guide for B2B Service Firm Founders

public – 10 min read

A B2B founder emailed me asking what "foundational SEO" actually covers. Two agencies in three years had failed to explain it without acronyms. Here is the long reply: foundational SEO in plain English, the five things, and the 60-minute test for any SEO proposal.

May 9, 2026

Peter Krzyzek

The 7-Signal, 8-Minute Pipeline Diagnostic for Your B2B Homepage (With My Own 38/100 Score)

public – 13 min read

I ran the diagnostic on chykalophia.com last Sunday. We scored 38 out of 100. Here is the seven-signal framework, the pass/partial/fail criteria, the scoring bands, and the breakdown of where we lost the points. 8 minutes, no tools, no signup.

May 7, 2026

Peter Krzyzek

Your B2B Hero's One Job (And the $42K Per Month It Costs When the Hero Doesn't Do It)

public – 12 min read

What it costs at $5M revenue to keep a polite-handshake hero alive on your homepage.

May 6, 2026

Peter Krzyzek

Most B2B Service Firms Don't Have a Marketing Problem. They Have a Pipeline Problem.

public – 9 min read

A 30-person B2B services firm. Marketing budget quadrupled in five years, pipeline contracted. The website got 18,000 visitors a month and produced four qualified conversations. The pattern, the math, and what changes when founders run it on their own site.

May 5, 2026

Peter Krzyzek

Brand Guides as Operating Systems, Not Souvenirs: How to Ship Brand Kits That Teams Actually Use

public –

95% of companies have brand guidelines. Only 25% enforce them. The problem isn't the content. It's the format. Here's how to turn a pretty PDF into a plug-and-play launch kit that new hires, AI tools, and partners can ship from on day one.

Mar 5, 2026

Peter Krzyzek

Your Marketing Budget Has a Leak (And It's Not Where You Think)

public – 12 min read

Your marketing team is optimizing campaigns while your website quietly bleeds conversions. Here's the infrastructure checklist that could save your next quarter.

Mar 4, 2026

Peter Krzyzek

11% Checkout Conversion Lift from Fixing Things Nobody Noticed Were Broken

public – 13 min read

A routine audit on a "perfectly fine" ecommerce site found three invisible problems bleeding money every single day.

Mar 3, 2026

Peter Krzyzek

Someone Just Weaponized Google Docs to Spam Me: The Cold Outreach Tactic That Bypasses Every Spam Filter

public – 12 min read

A cold sales pitch disguised as a Google Docs notification. How the tactic works, a five-year timeline of Google's failed fixes, and a complete protection guide for founders and business owners.

Feb 11, 2026

Peter Krzyzek

The 80% Problem: Why Video Agents Are About to Change Everything (And How to Get Ahead of the Curve)

public – 21 min read

In video production, 80% of your time goes into editing. AI agents are about to flip that ratio. Complete breakdown of the tools, what it means for creators/agencies/enterprise, and a practical framework for getting started.

Jan 23, 2026

Peter Krzyzek

The Fight That Almost Ended Our Marriage (and Our Business)

public – 12 min read

It was 11pm on a Tuesday. My wife and I were screaming at each other in the kitchen. Not about dishes. About our business. That fight almost broke us—the marriage and the company. Here's what we learned after we almost broke.

Dec 15, 2025

Peter Krzyzek