Peter Krzyzek · Co-founder and CTO, Chykalophia

I find the leaks in your pipeline and the waste in your workflows.

Practical fixes for owners of established B2B companies and manufacturers, from 15 years of building systems and processes that have to earn their keep.

Peter Krzyzek at his laptop
Co-author of Made to SellThe book on websites that bring in business
91 articlesLive count from the blog, and growing every two weeks
Since 2011Co-founded Chykalophia in Chicago, still leading engineering
Made to SellCo-authored with Ari Krzyzek
"A must-read for anyone leading a website project. Ari & Peter simplify the process of planning, creating, and launching a website in an easy-to-digest way."
Chris Do, CEO and founder of The Futur, on Made to Sell

Start here

What brought you here?

Or just scroll. Everything is on this page.

Work with me

Pick the fix. Know the price.

Start free. When you want my eyes on your business, every option has a fixed price and ends with a written plan you keep.

1 · Free

Read and run the checks yourself

  • A practical fix in your inbox every two weeks
  • The 8-minute homepage diagnostic
  • Guides grouped by problem
Best for
Owners who like to fix it themselves
You leave with
A clear first fix to try this week
Subscribe free

2 · One problem

A teardown of one problem

Pipeline Teardown$2,500Conversions of any kind, from leads to checkout. 90 minutes, fix list in 5 business days.
Best for
Traffic that doesn't turn into buyers
You leave with
A ranked fix list, in order
Workflow Teardown$3,500The work that falls through the cracks. 2 hours, new workflow in 7 business days.
Best for
Teams running on heroics and fire drills
You leave with
One workflow, mapped and cleaned up
Compare the teardowns
Most complete

3 · Both

Operations and Pipeline Roadmap

$5,000fixed
  • Both teardowns
  • Two 90-minute sessions
  • A 90-day roadmap in 10 business days
Best for
Owners who want both fixed, in the right order
You leave with
A 90-day plan your team can run
Book the Roadmap
Not sure which one? The free 8-minute check tells you where to start.Take the check →
Bigger or custom work? Apply with a $500 review fee, credited if we work together within 90 days.Apply →

Not worth it? Tell me within 14 days of your written plan and I'll refund it in full. You keep the plan.

For readers

Pick the problem that sounds like yours

All articles by problem →
Pipeline

Visitors, but no buyers

More in Start here →
Operations

A team that runs on heroics

More in Start here →
Projects

A redesign that's stuck

More in Start here →
Security

Scams and security

More in Start here →

Speaking

Talks that end with a fix

Keynotes, panels and hands-on workshops for B2B and tech events.

Built by me

Tools I built for my own problems first

I fix busywork for clients all day, so I build software when the fix should run itself. Both apps started as something I needed.

Early access

MailPrism

An AI layer for Gmail that sorts your inbox by your priorities, and shows you why it did each thing.

The value
The important email comes first and the noise gets handled, so your inbox stops setting your day. You can see the reason behind every action, so you can trust it.

For founders and executives buried in email

See MailPrism ↗
Early access

SendBriefs

Client reports, sent on Friday, without writing them. It pulls live data from HubSpot, GA4, Stripe and Linear into branded reports.

The value
Hours of copy-paste reporting become a two-click review. Clients get a clear report on schedule, every week.

For marketing and digital agencies

See SendBriefs ↗
Made to Sell: Creating Websites That Convert, by Ari and Peter Krzyzek

The book · Written with Ari Krzyzek

Made to Sell: Creating Websites That Convert

How to create a website that doesn't just exist, but actively drives conversions and grows your business. No tech genius or massive budget required.

"If your goal is to have a website that works for you instead of the other way around, Ari & Peter are going to let you in on the top strategies to make that happen."Jessica Zweig, CEO of SimplyBe. Agency
About the book →

Latest

New on the blog

All articles →
Stick-figure comic: a slow report throwing a 401 catapults a user to the login screen on the left; on the right, the same user stays logged in while the widget shows a scoped error CTO Insights

Stop Logging Out Your Best Users in the Name of Security

 Stick figure on a client demo call letting questions evaporate on the left, then harvesting them into a week of posts on the right Business Strategy

Your Client Demo Is a Week of Content Waiting to Happen

 Stick figure pointing at a moodboard asking where the button is, versus calmly reviewing a ladder of design artifacts Leadership

When Your Board Reviews a Moodboard Like It's the Homepage: A Guide to Design Governance That Actually Ships

One practical fix, every two weeks

For owners who'd rather fix the leak than buy more traffic. Websites, conversions and operations, written plainly.