Your buyer's first reader is no longer a human. Here is the four-question audit we now run on every B2B site before we touch the design, plus the three rules we used to rebuild a junk-drawer homepage.
Most nonprofit homepages are a museum of accomplishments. The ones that grow donor revenue read like a donor journey. Here is the sitemap shift, the two-hero A/B test, the Ways to Support hub, and the 5-minute audit you can run on your own homepage today.
A 76-page MVP spec landed on one developer's desk. Three boring decisions turned it into something shippable: three named batches, an explicit Phase 3 list in writing, and developer annotations as part of the file.
The pitch is new. The failure pattern is a decade old. Three conversations to have before signing any AI agent vendor: references that look like you, architecture not demo, and who carries the pager at 2am. Same due diligence as a dev agency. New buzzword.
Most leadership deadline posts sound the same. Here is a less common flex: we looked at the risk, we protected the client, and we moved the date. The closure-work story, the 4-question script, and the difference between a moved date and a missed date.