A customer got charged twice during a renewal meeting. The cause was not a bug, it was the API. What Stripe, GitHub, and Twilio teach leaders who will never write a line of code, plus a one-page audit you can run this week.
Your buyer's first reader is no longer a human. Here is the four-question audit we now run on every B2B site before we touch the design, plus the three rules we used to rebuild a junk-drawer homepage.
Most nonprofit homepages are a museum of accomplishments. The ones that grow donor revenue read like a donor journey. Here is the sitemap shift, the two-hero A/B test, the Ways to Support hub, and the 5-minute audit you can run on your own homepage today.
A 76-page MVP spec landed on one developer's desk. Three boring decisions turned it into something shippable: three named batches, an explicit Phase 3 list in writing, and developer annotations as part of the file.
The pitch is new. The failure pattern is a decade old. Three conversations to have before signing any AI agent vendor: references that look like you, architecture not demo, and who carries the pager at 2am. Same due diligence as a dev agency. New buzzword.