Website Performance - Piotr Krzyzek

The "Minor" Support Ticket That Protects Lifetime Value

public – 9 min read

Most churn doesn't start with a big outage. It starts with a "minor change" request that feels ignored. The four-step response pattern that protects six figures of LTV in 40 minutes.

May 25, 2026

Peter Krzyzek

Your Leadership Network's Website Is Your 24/7 Sponsorship Pitch (And Most Aren't Pitching)

public – 9 min read

A corporate sponsor pulled up the website on her phone during the call. She was polite, and she did not write a check. The pattern: real community, real board, real outcomes, a website that hides all three. What sponsor leads scan for, and the seven elements a sponsorship-ready homepage contains.

May 23, 2026

Peter Krzyzek

Your cause-month campaign needs a hero, not just a hashtag

public – 9 min read

47 emails, three weeks, $1,000 in prizes. The site still couldn't answer who, how, or when. The 4-fix audit I run on every cause-month brief before the ad budget goes live.

May 19, 2026

Peter Krzyzek

What "Foundational SEO" Actually Means: A Plain-English Guide for B2B Service Firm Founders

public – 10 min read

A B2B founder emailed me asking what "foundational SEO" actually covers. Two agencies in three years had failed to explain it without acronyms. Here is the long reply: foundational SEO in plain English, the five things, and the 60-minute test for any SEO proposal.

May 9, 2026

Peter Krzyzek

The 7-Signal, 8-Minute Pipeline Diagnostic for Your B2B Homepage (With My Own 38/100 Score)

public – 13 min read

I ran the diagnostic on chykalophia.com last Sunday. We scored 38 out of 100. Here is the seven-signal framework, the pass/partial/fail criteria, the scoring bands, and the breakdown of where we lost the points. 8 minutes, no tools, no signup.

May 7, 2026

Peter Krzyzek

Your B2B Hero's One Job (And the $42K Per Month It Costs When the Hero Doesn't Do It)

public – 12 min read

What it costs at $5M revenue to keep a polite-handshake hero alive on your homepage.

May 6, 2026

Peter Krzyzek

Your Marketing Budget Has a Leak (And It's Not Where You Think)

public – 12 min read

Your marketing team is optimizing campaigns while your website quietly bleeds conversions. Here's the infrastructure checklist that could save your next quarter.

Mar 4, 2026

Peter Krzyzek