Piotr Krzyzek
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Peter Krzyzek

I'm an avid nerd working towards living a good life, and in turn helping you do so as well. Check out what projects I'm currently working on and learn more of my story on my about page.
67 posts
Most B2B Service Firms Don't Have a Marketing Problem. They Have a Pipeline Problem.
Business Strategy Entrepreneurship Leadership

Most B2B Service Firms Don't Have a Marketing Problem. They Have a Pipeline Problem.

public – 9 min read
A 30-person B2B services firm. Marketing budget quadrupled in five years, pipeline contracted. The website got 18,000 visitors a month and produced four qualified conversations. The pattern, the math, and what changes when founders run it on their own site.
May 5, 2026
Peter Krzyzek Peter Krzyzek
Brand Guides as Operating Systems, Not Souvenirs: How to Ship Brand Kits That Teams Actually Use
Brand Strategy Business Strategy Entrepreneurship

Brand Guides as Operating Systems, Not Souvenirs: How to Ship Brand Kits That Teams Actually Use

public –
95% of companies have brand guidelines. Only 25% enforce them. The problem isn't the content. It's the format. Here's how to turn a pretty PDF into a plug-and-play launch kit that new hires, AI tools, and partners can ship from on day one.
Mar 5, 2026
Peter Krzyzek Peter Krzyzek
Your Marketing Budget Has a Leak (And It's Not Where You Think)
Business Strategy CTO Insights Website Performance

Your Marketing Budget Has a Leak (And It's Not Where You Think)

public – 12 min read
Your marketing team is optimizing campaigns while your website quietly bleeds conversions. Here's the infrastructure checklist that could save your next quarter.
Mar 4, 2026
Peter Krzyzek Peter Krzyzek
11% Checkout Conversion Lift from Fixing Things Nobody Noticed Were Broken
Business Strategy Entrepreneurship Leadership

11% Checkout Conversion Lift from Fixing Things Nobody Noticed Were Broken

public – 14 min read
A routine audit on a "perfectly fine" ecommerce site found three invisible problems bleeding money every single day.
Mar 3, 2026
Peter Krzyzek Peter Krzyzek
Someone Just Weaponized Google Docs to Spam Me: The Cold Outreach Tactic That Bypasses Every Spam Filter
Technology Security CTO Insights

Someone Just Weaponized Google Docs to Spam Me: The Cold Outreach Tactic That Bypasses Every Spam Filter

public – 12 min read
A cold sales pitch disguised as a Google Docs notification. How the tactic works, a five-year timeline of Google's failed fixes, and a complete protection guide for founders and business owners.
Feb 11, 2026
Peter Krzyzek Peter Krzyzek
The 80% Problem: Why Video Agents Are About to Change Everything (And How to Get Ahead of the Curve)
Technology

The 80% Problem: Why Video Agents Are About to Change Everything (And How to Get Ahead of the Curve)

public – 21 min read
In video production, 80% of your time goes into editing. AI agents are about to flip that ratio. Complete breakdown of the tools, what it means for creators/agencies/enterprise, and a practical framework for getting started.
Jan 23, 2026
Peter Krzyzek Peter Krzyzek
The Fight That Almost Ended Our Marriage (and Our Business)
Leadership

The Fight That Almost Ended Our Marriage (and Our Business)

public – 12 min read
It was 11pm on a Tuesday. My wife and I were screaming at each other in the kitchen. Not about dishes. About our business. That fight almost broke us—the marriage and the company. Here's what we learned after we almost broke.
Dec 15, 2025
Peter Krzyzek Peter Krzyzek
The Crash: What Watching My Parents Lose Everything Taught Me About Delegation, Letting Go, and the Real Cost of Doing It All Yourself

The Crash: What Watching My Parents Lose Everything Taught Me About Delegation, Letting Go, and the Real Cost of Doing It All Yourself

public – 13 min read
My parents were Polish immigrants who built millions in real estate. Then they lost it all. The world doesn't end with a scream or a bang. It ends with a whisper. And I barely noticed because I was…
Dec 10, 2025
Peter Krzyzek Peter Krzyzek
The Founder Nobody Sees: A Complete Guide for Behind-the-Scenes Business Partners
Leadership Entrepreneurship Marriage & Business

The Founder Nobody Sees: A Complete Guide for Behind-the-Scenes Business Partners

public – 14 min read
How to divide roles with your spouse, stop fighting about who does what, and actually play to your strengths—without the guilt.
Dec 7, 2025
Peter Krzyzek Peter Krzyzek
How I Nearly Fell for a Business Verification Voicemail Scam (And How You Can Avoid It)
Security

How I Nearly Fell for a Business Verification Voicemail Scam (And How You Can Avoid It)

public – 8 min read
Received an urgent voicemail about your business verification? It's likely a scam. Learn how I identified the red flags and the exact steps to protect your business.
Oct 1, 2025
Peter Krzyzek Peter Krzyzek
Add Estimated Reading Time to WordPress Posts (No Plugin, Custom PHP Guide)
Code

Add Estimated Reading Time to WordPress Posts (No Plugin, Custom PHP Guide)

public – 5 min read
Learn how to add an estimated reading time to your WordPress posts using a simple PHP snippet. Our step-by-step, no-plugin guide helps boost user engagement and SEO.
Aug 9, 2025
Peter Krzyzek Peter Krzyzek
How I Download My Entire GoPro Media Library (Bypassing the 25-File Limit)
Technology

How I Download My Entire GoPro Media Library (Bypassing the 25-File Limit)

public – 5 min read
Tired of the GoPro 25-file download limit? Learn how to bulk download your entire media library using a script, environment variables, and this step-by-step guide.
Jul 26, 2025
Peter Krzyzek Peter Krzyzek
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Piotr Krzyzek
CTO, Tech Strategist, Speaker, Nerd, Dad | Practical and honest thoughts, reviews, content, ideas and stories focused on living a good life based on real experience (and data/results)!
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©2026 Piotr Krzyzek. Published with Ghost & Dashi.
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