Topic · 36 articles
Business Strategy
Pipeline, positioning and website decisions for B2B founders.
AI & Technology
The Tiny Shopify Fields Quietly Deciding Your AOV
A merchant blamed the theme. The store was fine. The product data was the problem. A non-technical founder's guide to Shopify metafields, the unglamorous fields that decide average order value and attach rates.
Business Strategy
Designing the End: How to Shut Down a Product Without Burning Trust
Most teams obsess over launches. The mature ones design their endings just as carefully. Inside a real program shutdown run like a launch in reverse: touchpoint maps, sequenced teardown, human copy, and the 5-step closure checklist.
Business Strategy
Phase 1 Isn't a Compromise: How to Get a Site Out of Redesign Limbo
Every website project has a wishlist that eats the launch date. Here's the reframe that got a youth ministry site out of redesign limbo, and the exact Phase 1 filter we use to decide what ships now and what waits for evidence.
Business Strategy
Your Review App Isn't a Widget. It's a Retention Engine.
Most Shopify stores treat reviews as a star-rating widget. Set up right, a review app is the quietest retention engine you own: timed requests, the right proof on the right page, and customer language for marketing. Here's the 10-minute audit we run in Delivery.
CTO Insights
What Stripe, GitHub, and Twilio Teach Non-Technical Leaders About API Design
A customer got charged twice during a renewal meeting. The cause was not a bug, it was the API. What Stripe, GitHub, and Twilio teach leaders who will never write a line of code, plus a one-page audit you can run this week.
AI & Technology
AI Is Now Your Buyer's Intern. Is Your Website Clear Enough to Pass the 20-Second Test?
Your buyer's first reader is no longer a human. Here is the four-question audit we now run on every B2B site before we touch the design, plus the three rules we used to rebuild a junk-drawer homepage.
Business Strategy
Your Homepage Is Talking About You, Not To The Donor: A Donor-First Redesign Playbook For Nonprofits
Most nonprofit homepages are a museum of accomplishments. The ones that grow donor revenue read like a donor journey. Here is the sitemap shift, the two-hero A/B test, the Ways to Support hub, and the 5-minute audit you can run on your own homepage today.
CTO Insights
How We Turned a 76-Page App Spec Into Something One Developer Can Ship
A 76-page MVP spec landed on one developer's desk. Three boring decisions turned it into something shippable: three named batches, an explicit Phase 3 list in writing, and developer annotations as part of the file.
AI & Technology
Agentic AI Vendors Are the New Dev Shops: A Founder's Playbook for Evaluating Technical Partners
The pitch is new. The failure pattern is a decade old. Three conversations to have before signing any AI agent vendor: references that look like you, architecture not demo, and who carries the pager at 2am. Same due diligence as a dev agency. New buzzword.
Leadership
The Bravest Thing You Can Do Under a Deadline? Move It.
Most leadership deadline posts sound the same. Here is a less common flex: we looked at the risk, we protected the client, and we moved the date. The closure-work story, the 4-question script, and the difference between a moved date and a missed date.
Business Strategy
The "Minor" Support Ticket That Protects Lifetime Value
Most churn doesn't start with a big outage. It starts with a "minor change" request that feels ignored. The four-step response pattern that protects six figures of LTV in 40 minutes.
Business Strategy
Your Leadership Network's Website Is Your 24/7 Sponsorship Pitch (And Most Aren't Pitching)
A corporate sponsor pulled up the website on her phone during the call. She was polite, and she did not write a check. The pattern: real community, real board, real outcomes, a website that hides all three. What sponsor leads scan for, and the seven elements a sponsorship-ready homepage contains.