Brand Strategy - Piotr Krzyzek

The Setting That Was Quietly Burying Her Best Work

public – 9 min read

A bridal brand's newest gowns were nearly invisible on their own site because of one sort-order default. Why small UX and ops choices decide whether your best work gets seen, plus the exact audit checklist we use.

Jun 18, 2026

Peter Krzyzek

Your Homepage Is Talking About You, Not To The Donor: A Donor-First Redesign Playbook For Nonprofits

public – 9 min read

Most nonprofit homepages are a museum of accomplishments. The ones that grow donor revenue read like a donor journey. Here is the sitemap shift, the two-hero A/B test, the Ways to Support hub, and the 5-minute audit you can run on your own homepage today.

Jun 1, 2026

Peter Krzyzek

Your cause-month campaign needs a hero, not just a hashtag

public – 9 min read

47 emails, three weeks, $1,000 in prizes. The site still couldn't answer who, how, or when. The 4-fix audit I run on every cause-month brief before the ad budget goes live.

May 19, 2026

Peter Krzyzek

Brand Guides as Operating Systems, Not Souvenirs: How to Ship Brand Kits That Teams Actually Use

public –

95% of companies have brand guidelines. Only 25% enforce them. The problem isn't the content. It's the format. Here's how to turn a pretty PDF into a plug-and-play launch kit that new hires, AI tools, and partners can ship from on day one.

Mar 5, 2026

Peter Krzyzek