Entrepreneurship - Piotr Krzyzek (Page 2)

The 7-Signal, 8-Minute Pipeline Diagnostic for Your B2B Homepage (With My Own 38/100 Score)

public – 13 min read

I ran the diagnostic on chykalophia.com last Sunday. We scored 38 out of 100. Here is the seven-signal framework, the pass/partial/fail criteria, the scoring bands, and the breakdown of where we lost the points. 8 minutes, no tools, no signup.

May 7, 2026

Peter Krzyzek

Your B2B Hero's One Job (And the $42K Per Month It Costs When the Hero Doesn't Do It)

public – 12 min read

What it costs at $5M revenue to keep a polite-handshake hero alive on your homepage.

May 6, 2026

Peter Krzyzek

Most B2B Service Firms Don't Have a Marketing Problem. They Have a Pipeline Problem.

public – 9 min read

A 30-person B2B services firm. Marketing budget quadrupled in five years, pipeline contracted. The website got 18,000 visitors a month and produced four qualified conversations. The pattern, the math, and what changes when founders run it on their own site.

May 5, 2026

Peter Krzyzek

Brand Guides as Operating Systems, Not Souvenirs: How to Ship Brand Kits That Teams Actually Use

public –

95% of companies have brand guidelines. Only 25% enforce them. The problem isn't the content. It's the format. Here's how to turn a pretty PDF into a plug-and-play launch kit that new hires, AI tools, and partners can ship from on day one.

Mar 5, 2026

Peter Krzyzek