Topic · 6 articles
AI & Technology
Practical takes on AI tools and agents, and how businesses can use them.
Business Strategy
Before You Blame Your Ads, Blame Your Measurement Story
When ad performance drops, the channel is the easy villain. The real one is usually a measurement story you stopped trusting. Here is the calm triage to run before you pause anything.
AI & Technology
The Tiny Shopify Fields Quietly Deciding Your AOV
A merchant blamed the theme. The store was fine. The product data was the problem. A non-technical founder's guide to Shopify metafields, the unglamorous fields that decide average order value and attach rates.
AI & Technology
AI Is Now Your Buyer's Intern. Is Your Website Clear Enough to Pass the 20-Second Test?
Your buyer's first reader is no longer a human. Here is the four-question audit we now run on every B2B site before we touch the design, plus the three rules we used to rebuild a junk-drawer homepage.
AI & Technology
Agentic AI Vendors Are the New Dev Shops: A Founder's Playbook for Evaluating Technical Partners
The pitch is new. The failure pattern is a decade old. Three conversations to have before signing any AI agent vendor: references that look like you, architecture not demo, and who carries the pager at 2am. Same due diligence as a dev agency. New buzzword.
Business Strategy
The "Minor" Support Ticket That Protects Lifetime Value
Most churn doesn't start with a big outage. It starts with a "minor change" request that feels ignored. The four-step response pattern that protects six figures of LTV in 40 minutes.
Technology
Someone Just Weaponized Google Docs to Spam Me: The Cold Outreach Tactic That Bypasses Every Spam Filter
A cold sales pitch disguised as a Google Docs notification. How the tactic works, a five-year timeline of Google's failed fixes, and a complete protection guide for founders and business owners.