AI & Technology - Piotr Krzyzek

Before You Blame Your Ads, Blame Your Measurement Story

public – 9 min read

When ad performance drops, the channel is the easy villain. The real one is usually a measurement story you stopped trusting. Here is the calm triage to run before you pause anything.

Jun 19, 2026

Peter Krzyzek

The Tiny Shopify Fields Quietly Deciding Your AOV

public – 9 min read

A merchant blamed the theme. The store was fine. The product data was the problem. A non-technical founder's guide to Shopify metafields, the unglamorous fields that decide average order value and attach rates.

Jun 16, 2026

Peter Krzyzek

AI Is Now Your Buyer's Intern. Is Your Website Clear Enough to Pass the 20-Second Test?

public – 10 min read

Your buyer's first reader is no longer a human. Here is the four-question audit we now run on every B2B site before we touch the design, plus the three rules we used to rebuild a junk-drawer homepage.

Jun 4, 2026

Peter Krzyzek

Agentic AI Vendors Are the New Dev Shops: A Founder's Playbook for Evaluating Technical Partners

public – 11 min read

The pitch is new. The failure pattern is a decade old. Three conversations to have before signing any AI agent vendor: references that look like you, architecture not demo, and who carries the pager at 2am. Same due diligence as a dev agency. New buzzword.

May 28, 2026

Peter Krzyzek

The "Minor" Support Ticket That Protects Lifetime Value

public – 9 min read

Most churn doesn't start with a big outage. It starts with a "minor change" request that feels ignored. The four-step response pattern that protects six figures of LTV in 40 minutes.

May 25, 2026

Peter Krzyzek

Someone Just Weaponized Google Docs to Spam Me: The Cold Outreach Tactic That Bypasses Every Spam Filter

public – 12 min read

A cold sales pitch disguised as a Google Docs notification. How the tactic works, a five-year timeline of Google's failed fixes, and a complete protection guide for founders and business owners.

Feb 11, 2026

Peter Krzyzek