Peter Krzyzek - Piotr Krzyzek

Before You Blame Your Ads, Blame Your Measurement Story

public – 9 min read

When ad performance drops, the channel is the easy villain. The real one is usually a measurement story you stopped trusting. Here is the calm triage to run before you pause anything.

Jun 19, 2026

Peter Krzyzek

The Setting That Was Quietly Burying Her Best Work

public – 9 min read

A bridal brand's newest gowns were nearly invisible on their own site because of one sort-order default. Why small UX and ops choices decide whether your best work gets seen, plus the exact audit checklist we use.

Jun 18, 2026

Peter Krzyzek

That "Cool" Mobile Design Is Quietly Killing Your Conversion Rate

public – 9 min read

A carousel-versus-stack decision on a real product page, plus a five-item mobile audit you can run on your own site in fifteen minutes. Boring but obvious beats polished but hidden.

Jun 17, 2026

Peter Krzyzek

The Tiny Shopify Fields Quietly Deciding Your AOV

public – 9 min read

A merchant blamed the theme. The store was fine. The product data was the problem. A non-technical founder's guide to Shopify metafields, the unglamorous fields that decide average order value and attach rates.

Jun 16, 2026

Peter Krzyzek

Designing the End: How to Shut Down a Product Without Burning Trust

public – 9 min read

Most teams obsess over launches. The mature ones design their endings just as carefully. Inside a real program shutdown run like a launch in reverse: touchpoint maps, sequenced teardown, human copy, and the 5-step closure checklist.

Jun 12, 2026

Peter Krzyzek

Phase 1 Isn't a Compromise: How to Get a Site Out of Redesign Limbo

public – 9 min read

Every website project has a wishlist that eats the launch date. Here's the reframe that got a youth ministry site out of redesign limbo, and the exact Phase 1 filter we use to decide what ships now and what waits for evidence.

Jun 10, 2026

Peter Krzyzek

Your Review App Isn't a Widget. It's a Retention Engine.

public – 9 min read

Most Shopify stores treat reviews as a star-rating widget. Set up right, a review app is the quietest retention engine you own: timed requests, the right proof on the right page, and customer language for marketing. Here's the 10-minute audit we run in Delivery.

Jun 9, 2026

Peter Krzyzek

What Stripe, GitHub, and Twilio Teach Non-Technical Leaders About API Design

public – 9 min read

A customer got charged twice during a renewal meeting. The cause was not a bug, it was the API. What Stripe, GitHub, and Twilio teach leaders who will never write a line of code, plus a one-page audit you can run this week.

Jun 5, 2026

Peter Krzyzek

AI Is Now Your Buyer's Intern. Is Your Website Clear Enough to Pass the 20-Second Test?

public – 10 min read

Your buyer's first reader is no longer a human. Here is the four-question audit we now run on every B2B site before we touch the design, plus the three rules we used to rebuild a junk-drawer homepage.

Jun 4, 2026

Peter Krzyzek

Your Homepage Is Talking About You, Not To The Donor: A Donor-First Redesign Playbook For Nonprofits

public – 9 min read

Most nonprofit homepages are a museum of accomplishments. The ones that grow donor revenue read like a donor journey. Here is the sitemap shift, the two-hero A/B test, the Ways to Support hub, and the 5-minute audit you can run on your own homepage today.

Jun 1, 2026

Peter Krzyzek

How We Turned a 76-Page App Spec Into Something One Developer Can Ship

public – 9 min read

A 76-page MVP spec landed on one developer's desk. Three boring decisions turned it into something shippable: three named batches, an explicit Phase 3 list in writing, and developer annotations as part of the file.

May 29, 2026

Peter Krzyzek

Agentic AI Vendors Are the New Dev Shops: A Founder's Playbook for Evaluating Technical Partners

public – 11 min read

The pitch is new. The failure pattern is a decade old. Three conversations to have before signing any AI agent vendor: references that look like you, architecture not demo, and who carries the pager at 2am. Same due diligence as a dev agency. New buzzword.

May 28, 2026

Peter Krzyzek