Author · 91 articles

Peter Krzyzek

eter Krzyzek is co-founder and CTO of Chykalophia, the Chicago agency that builds strategy-led websites for established B2B companies, and co-author of Made to Sell.

Stick-figure comic: a slow report throwing a 401 catapults a user to the login screen on the left; on the right, the same user stays logged in while the widget shows a scoped error CTO Insights

Stop Logging Out Your Best Users in the Name of Security

A "random logout" bug that only hit the heaviest users. The cause: an overloaded service throwing 401s, and a frontend that logged people out on every 401. Here's the fix, the 401/403/5xx decision table, and the questions to run against your own auth code.

 Stick figure on a client demo call letting questions evaporate on the left, then harvesting them into a week of posts on the right Business Strategy

Your Client Demo Is a Week of Content Waiting to Happen

A client stopped me mid-demo to ask a question I had answered two hundred times. That is when it clicked: every demo is a week of content waiting to happen. Here is the five-minute system for catching it before it evaporates.

 Stick figure pointing at a moodboard asking where the button is, versus calmly reviewing a ladder of design artifacts Leadership

When Your Board Reviews a Moodboard Like It's the Homepage: A Guide to Design Governance That Actually Ships

A board member asked why the donate button on our moodboard was wrong. There was no button. It was a moodboard. Here is the fidelity ladder, one-page review template, and board-packet questions that stop early design work from getting reviewed like a finished homepage.

 Stick-figure comic contrasting a chaotic fire drill with a calm, competent one Leadership

The Fire Drill Test: What "We Need This Today" Reveals About Your Team

Big projects get the case studies. But the unplanned, same-day request quietly decides whether a client trusts you for years. Here's what a fire drill actually tests, and the protocol we run so it builds trust instead of burning down the week.

 Hand-drawn stick figure comic: a stressed care worker asks "did it save?" at a screen with a red question mark, then walks away calm after BORING FIXES show a green SAVED check CTO Insights

How We Made a Healthcare Tracker Feel Trustworthy (Without a Single Flashy Feature)

Most healthcare products chase trust with glossy dashboards. We earned it the boring way: fixing the bugs, broken flows, and data issues that quietly made staff doubt the system. Here is the framework we used to separate trust work from shiny work.

 Stick-figure cartoon: a frazzled designer facing endless color revisions on the left, a calm designer with a LOCKED brand board and a decision recap on the right Leadership

Your Stylescape Review Is Change Management, Not Design Theater

A stylescape review is not a vibe check. It is the moment your brand decisions get locked in or quietly reopened. Here is how to run it as the governance moment it already is: define decisions, name trade-offs, and send a decision recap that makes them stick.

 Stick-figure founder presenting a homepage to a bored crowd, then writing a phone post to an engaged crowd Entrepreneurship

Your Founder's LinkedIn Feed Is a Better Landing Page Than Your Homepage

Our best-performing campaign last quarter wasn't a campaign. It was a founder rant on LinkedIn. Here is why raw founder POV content earns more B2B trust than the polished homepage you spent weeks building, and the 3 questions that surface your next five posts.

 Stick-figure comic: a brand holding a hashtag banner while money stays in its pocket, versus drawing a money-flow arrow to a women-owned shop on a napkin Brand Strategy

Write the Money Flow on a Napkin: How to Run a Cause Campaign That Actually Moves Money

Most cause campaigns stop at the moodboard. Here is the test we run instead: write the money flow on a napkin. If you cannot draw a clean line from the campaign to a real dollar landing with the people you say you are celebrating, you do not have a campaign yet.

 Stick-figure cartoon contrasting a stressed founder slamming one big LAUNCH lever versus a calm founder staging a test site before flipping the main domain Website Performance

The Partial Launch That Saved a Full Website Rebuild

Everyone celebrates the big launch-day post. The smartest website launches are the ones nobody announces. How a quiet partial launch on a second domain protected a client's SEO and traffic, and turned a terrifying domain switch into a series of boring, reversible moves.

 Stick-figure comic contrasting blaming ad spend versus fixing a broken measurement and tracking setup. Business Strategy

Before You Blame Your Ads, Blame Your Measurement Story

When ad performance drops, the channel is the easy villain. The real one is usually a measurement story you stopped trusting. Here is the calm triage to run before you pause anything.

 Stick-figure comic: a product page sorted by popularity buries the new item at the bottom; sorting by recent lifts it to the top. Business Strategy

The Setting That Was Quietly Burying Her Best Work

A bridal brand's newest gowns were nearly invisible on their own site because of one sort-order default. Why small UX and ops choices decide whether your best work gets seen, plus the exact audit checklist we use.

 Stick-figure comic: a confused phone user with a hidden carousel versus a calm user with all options stacked and visible Website Performance

That "Cool" Mobile Design Is Quietly Killing Your Conversion Rate

A carousel-versus-stack decision on a real product page, plus a five-item mobile audit you can run on your own site in fifteen minutes. Boring but obvious beats polished but hidden.