Business Strategy - Piotr Krzyzek

Your Marketing Budget Has a Leak (And It's Not Where You Think)

public – 12 min read

Your marketing team is optimizing campaigns while your website quietly bleeds conversions. Here's the infrastructure checklist that could save your next quarter.

Mar 4, 2026

Peter Krzyzek

11% Checkout Conversion Lift from Fixing Things Nobody Noticed Were Broken

public – 13 min read

A routine audit on a "perfectly fine" ecommerce site found three invisible problems bleeding money every single day.

Mar 3, 2026

Peter Krzyzek

Someone Just Weaponized Google Docs to Spam Me: The Cold Outreach Tactic That Bypasses Every Spam Filter

public – 12 min read

A cold sales pitch disguised as a Google Docs notification. How the tactic works, a five-year timeline of Google's failed fixes, and a complete protection guide for founders and business owners.

Feb 11, 2026

Peter Krzyzek