Pipeline Teardown · leads, sales and sign-ups

Find out why your visitors aren't converting. Then fix it.

Start free with the same tools I use on client sites. When you want a second pair of eyes, book a fixed-fee teardown. No free audits, no vague proposals.

90-minute call plus a written fix list. Fee credited if we work together.

15 yearsbuilding websites for about forty B2B service firms
3× leadsqualified leads for Telling Industries after the rebuild
Co-authorof Made to Sell, on websites that convert
38 / 100our own homepage score. I publish the bad numbers too

Sound familiar?

People visit. Too few of them buy, book or ask for a quote.

  • "Ads bring traffic. Carts fill up, then empty at shipping."
  • "The quote form gets spam, not buyers."
  • "Sales says the leads are bad. Marketing says sales doesn't follow up."
  • "Checkout broke on mobile, and nobody noticed for a week."

What fixing it was worth

Small fixes, real money. Chykalophia clients, anonymized.

Shopify · DTC beauty brandAbandoned-cart emails had silently stopped for almost three weeks. The fix took two hours.$34K recovered in 60 days
BigCommerce · outdoor gearThe site was "fine". A review found checkout friction nobody had asked us to look at.11% more conversions
WooCommerce · industrial supplierProduct pages took 9.4 seconds on mobile while $8K a month in ads sent people to them.3.1s load, 23% fewer bounces

01 · Free, no call

Start with the tools I use on client sites

Most founders can find their biggest leak in under ten minutes. Pick the one that matches your question.

Start here · 8 min The 7-signal pipeline diagnostic Score your homepage on seven signals, 0 to 100. No tools, no signup. Then see where we lost our own 62 points. Run it now → Scorecard · 5 min Conversion Leak Scorecard Find where visitors drop off on your site. Checklist · 20 min B2B website audit checklist The full pass we run before any rebuild. Calculator · 3 min Redesign payback calculator How fast a rebuild pays for itself. Test · 60 min The SEO proposal test Five questions for any agency pitching "foundational SEO".

Try it · 30 seconds

What is each visitor worth to you?

Revenue from the site each month
Revenue per visitor
Each extra 0.1% of visitors who convert adds a month
Find my leaks in a teardown

02 · The Pipeline Teardown

One call. One written fix list. A clear next step.

For B2B companies, manufacturers and online stores doing $2M to $20M. People visit, but too few of them enquire, buy or sign up. You want a senior answer before spending more on a rebuild or on ads.

What to bring: your site URL, read access to Google Analytics or Search Console, your store or CRM numbers if you have them, and the two or three pages you think matter most.

Sample fix list · precision manufacturer

Homepage: 41 / 100

Hero says "Quality solutions since 1987". Name the buyer instead: medical device OEMsLow costHigh Put ISO 13485 and the on-time delivery rate above the foldLow costHigh Cut the quote form from 14 fields to 5Low costHigh Swap "Learn more" for "Request a quote" and a two-day reply promiseLow costMed One capabilities page per buyer job, not per machineProjectHigh

A sample, not a client's report. Yours is ranked the same way: cheap, high-impact fixes first.

$2,500 Paid when you book
  • Credited in full toward any Chykalophia project
  • Not worth the fee? Tell me within 14 days of getting your fix list and I'll refund it in full. You keep the list.
  • 4 teardowns a month, so I can do them properly
Book a teardown

Need the operations side fixed too? The Operations and Pipeline Roadmap covers both for $5,000.

What to expect

How the Pipeline Teardown runs.

The bars show who carries the work at each step, so you know what you're signing up for.

  1. 01 · Day 1You bookPick the teardown, answer five short questions, choose a time and pay. About five minutes.YouMe
  2. 02 · Before we talkI do the homeworkI score your key pages on the 7 signals and pull your numbers. You only share analytics access.YouMe
  3. 03 · 90 minutesWe walk the siteFrom first visit to enquiry or checkout, on your real pages. You see where people stall and why.YouMe
  4. 04 · Within 5 business daysYou get the fix listEvery fix ranked by cost and impact, so your team can ship the cheap ones this month.YouMe
  5. 05 · Your callYou decide what's nextDo it yourselves, hire Chykalophia with the fee credited, or stop there. Not worth it? Full refund within 14 days.YouMe
What it won't be:a sales pitcha slide decka surprise invoice
A good fit if you
  • run a B2B company, manufacturer or online store doing $2M to $20M
  • get visitors, but too few of them enquire, buy or sign up
  • see forms or carts started and then abandoned
  • want a straight answer before committing to a rebuild
Not a fit if you
  • are pre-revenue or still finding product fit
  • already know you need a full rebuild (go straight to step 04)
  • want the fixes done for you inside the call

My promise

I'll tell you what is actually costing you conversions, even when the answer isn't the website. If a rebuild isn't worth the money, I'll say so.

Peter Krzyzek, Co-founder and CTO, Chykalophia

03 and 04 · Bigger work

When you need more than a fix list

Apply · $500, credited Custom work with me

Fractional CTO, CMO or CBO help, a strategy sprint, or a problem that doesn't fit a package. Tell me about it in a short written application. I reply within 3 business days with a yes, a no, or a better route.

Apply for custom work
Projects from $35k A rebuild with Chykalophia

Strategy-led websites for established B2B companies, built by my team. Start with a free discovery call about your goals.

Start a project at Chykalophia

Questions

Why isn't the teardown free?

Because it's real work. The free part is the tools above, and they are the same ones I use. The teardown is where I apply them to your site, and you leave with something your team can ship.

Is this a sales call in disguise?

No. You pay for the fix list and you keep it. If a rebuild makes sense, I'll say so once and the fee comes off the project.

Who runs it?

I do, personally. I'm Peter Krzyzek, co-founder and CTO of Chykalophia.

Is it only about the sales funnel?

No. A funnel chart shows where people leave, not why. We also look at the message and the offer, trust and proof, how the pages read on a phone, speed, the forms or the checkout, and what happens after someone enquires. For an online store that includes product pages, the cart and abandoned-cart follow-up.

What if I just want to talk about a big project?

Skip the teardown and start at Chykalophia. The discovery call there is free.

Know what's costing you conversions, and what to fix first.

Book a Pipeline Teardown