Piotr Krzyzek

Your Marketing Budget Has a Leak (And It's Not Where You Think)

Your marketing team is optimizing campaigns while your website quietly bleeds conversions. Here's the infrastructure checklist that could save your next quarter.

11% Checkout Conversion Lift from Fixing Things Nobody Noticed Were Broken

A routine audit on a "perfectly fine" ecommerce site found three invisible problems bleeding money every single day.

Someone Just Weaponized Google Docs to Spam Me: The Cold Outreach Tactic That Bypasses Every Spam Filter

A cold sales pitch disguised as a Google Docs notification. How the tactic works, a five-year timeline of Google's failed fixes, and a complete protection guide for founders and business owners.

The 80% Problem: Why Video Agents Are About to Change Everything (And How to Get Ahead of the Curve)

In video production, 80% of your time goes into editing. AI agents are about to flip that ratio. Complete breakdown of the tools, what it means for creators/agencies/enterprise, and a practical framework for getting started.

The Fight That Almost Ended Our Marriage (and Our Business)

It was 11pm on a Tuesday. My wife and I were screaming at each other in the kitchen. Not about dishes. About our business. That fight almost broke us—the marriage and the company. Here's what we learned after we almost broke.

Piotr Krzyzek © 2026