TLDR; Write for your own growth, for your development and to practice. Someone might read it later tonight, or tomorrow, or maybe the day after; keep at it, you'll get there sooner or later. I've been asked by clients “Why should I blog if no one ever reads it?” The answer is because it'll help you practice, get in the good habit of doing so and build your content base.
Unless you are writing a marketing/PR piece, an advertisement or a school paper your writing isn't about them its about you, the author. The side benefit of writing is eventually people will start reading it, eventually you'll get followers and eventually you can use that to your advantage.
Writing should be:
- Something you can be proud of
Getting lots of likes, replies and page views are the icing on the cake. If you get those, that's great! But if not, that's cool too. Really, it is. Why? Because you created / wrote something amazing and it's something you should be proud of.
- Proud you took that wrote something.
- Proud that you put yourself ‘out there' and moved forward.
- Proud that you now have published material that you can use as part of your ever growing expert portfolio.
- Proud you are taking the steps forward to better yourself, clear your mind and improve your communication skills.
Writing improves your communication skills
A good number of us disliked writing in school; the biggest reason we hated it was that we were forced to do it on topics that we weren't interested in and on terms that we didn't agree with. Now though, you have the freedom to write about anything you want, at any time you want, in whatever form you want. You're even able to have a large creative license on the verbiage, syntax and imagery.
Professional athletes, exalted musicians and great thinkers weren't born that way. They had to train day in and day out to become experts in their field. Through consistent use of your writer's muscle you'll get better and better and writing. Thus, you'll also get better and better at communication.
As you continue to write you'll get better at conveying your ideas as you'll be more articulate, have a higher vocabulary (at least if you pick up new words here and there) and thus be what people call good speakers: “well spoken.”
Writing can be stress relieving, almost therapeutic
Not everyone wants to be well spoken though. For those of you who don't want to or don't care, it's possible to use writing as a therapeutic device. Some people like to keep a daily journal. Call it a diary, a thought pad, journal or even a brain dumb coffee stains … doesn't matter. Getting your thoughts out of your head and down on paper lets you:
- organize ideas so that they aren't jumbled in your head and interfering with other things up there.
- Lift the weight off your stressed shoulders as you've then put the thoughts on paper (or in a computer) and now it's like you're ‘free' of that burden.
- track your progress and thoughts as you grow
- work out issues by forcing you to think through them step by step as you write
- work your brain on creative ideas and let is expand without limit by just writing whatever comes to mind, and letting it flow out. Many a great idea were had this way.
So don't worry about page views, seo, likes: just write. Write for yourself. Write to make yourself proud, to relax, to relieve stress … simply write without worry. Good things will come.