Welcome back everyone. Today is Part 2 of my Intermediate SEO Tips, Tricks And Tactics series. Today I'll cover something very interesting and that is very deep keyword research.
Deeper Keyword Research:
So you have your basic list of keywords you want your site to target. In the case of QuantumFanpages.com it's Facebook Fanpage related keywords. Now that I know those there are plenty of options for some serious R&D!
There are several steps to this:
- First, figure out what your site is currently targeting
- Expand the keyword list (use NotePad or something to keep track) using keyword tools
- Update site with picked keywords
- Post new keyword optimized articles on site and off site
I'll talk about #'s 1,3 and 4 a bit later. But what I want to focus on in this post is #2: Finding the best keywords.
How to pick good keywords in the beginning:
There are separate cases to take note: you have a website already or you don't. I'll talk assuming that you have a site already. This is because if you don't have one, you can do an extra SEO tip of:
- Putting your main keyword(s) in the domain name
And a few other things, in terms of research.
Picking keywords to start out with ain't no piece of pie!
So lets use our brains a bit here and brain storm for a few. This is every important. Here we will:
- Decide on a goal
- brain storm keywords that fit the goal
On Quantum Fanpages my goal is pretty simple: Get the name and word out. I decided that in the preliminary marketing strategy before the product launches. Therefore my aim isn't exactly conversions and conversion rate. It's mostly about letting people know that this cool site about Facebook Marketing exists.
Now that I have a goal, it's time to brain storm some Keywords.
Five keywords seems good for this.
See? That wasn't hard. And that IS how you do initial keyword picking. It's not rocket science.
Could you pick more than five? Yes! I highly recommend it. I only picked these semi-random keywords for the purpose of this article. Though, I do actually use these keywords, just so you know 🙂
Top tip: When picking keywords to start with, go ahead and pick general very popular keywords. If you have a product about loosing weight, go ahead and use “Loose Weight” and “Weight Loss” as your original keywords to start research. You'll narrow down these keywords very quickly 🙂 I'll tell you how.
Keyword research methods:
One extremely easy way to get a huge huge list of keywords is to plug your site into the Google Keyword Tool! At this step, I do NOT recommend sticking your website address in and starting from there. What you want to do is toss in the keywords you are interested in.
I get a rather big list back and plenty of rather useless results. So the trick here is to pick ones that are actually relevant. How do to this? If you're making a website about a topic and you are actually doing this step: It's more than likely that you know enough about the topic to weed about the bad keywords.
So, from that whole list I picked only a few good ones (of the sake of this post).
Before you check out the keywords I have a fair disclaimer: I picked just a few ones that are related to what the website is about. Whether they are actually good choices I don't know (yet). So when you do pick keywords, for now just pick keywords that are related to the topic at hand. Also the image looks edited, because it is. I had to move parts of the screenshot around so that it all fits.
The ones with check marks and yellow-ish(?) backgrounds are the ones I picked.
Now, you can go very deep with this. You can take these new keywords and put them right back into the keyword search and search through them. Again and again. You can get a lot of keywords this exact way. And all of the ones (that you pick out correctly) will be very targeted!
But wait! There's More!
An important note: I suggest using the OLD Google Keyword Tool instead of the new one. The old one gives more results faster and is currently MUCH easier to use (and looks better). If you want to use the old version, just click the “Previous Interface” link in the top right of the screen.
In the next post I'll talk about automating this whole process! YEY! Which means you can spend a lot more time marketing and a lot less time sitting around and researching.
All of those are great tools for figuring out what keywords you should be targeting and why! So stay tuned for great information which will definitely lead you to great riches!