How To Write A Link Bait Article

link bait titleMost people think “How can I write a good link baiting headline?” That is a good and valid question which you should be asking yourself every time you write a headline.

Think about this though: Once the person has clicked on your link … now what? Of course if you linked them to a sales letter then it's obvious. But if you're like me and most of what you write is articles, reports and blog posts then your goal is to drive traffic. And the only way to drive traffic is to have very good link baity text and links.

Now, I have to attest that I am no headline expert and I almost failed high school English … twice. But I can sure as heck spot an awesome written article/post when I see one and analyse it.

So today we have a case study of Martha Giffen's Blog post entitled: Welcome Back! (30 Day Blog Challenge). Now don't worry, this isn't going to be some boring math filled, study oriented thousand page thesis paper.

I'll go over all the article pointing out the good parts (which you should follow), the bad (stuff you should avoid), and the GREAT (which you should do as well).

Just like trying to pick up a girl at the bar, setup is very important. In her article Martha does this very well.

As you can see, the text is clear and written well. But the important part is she talks about what is in this FOR YOU the reader. It's not about her, it's not about Fluffy and his feline adventures … it's about the reader. How can this article benefit them!

Thus, Step One in a link bait article:

  • 1) Talk about how this article will benefit them in a cheerful, happy tone.

Now that you've told them that this is about them and for them, you really need to give them a reason to keep reading. This is done here with “you need to stay tuned!”. We've seen similar things on tv such as “stay tuned”, “But wait there's more”, ect…

This anticipation is key as it not only make them want to wait a bit and read further, you are telling them that there is more. Plus if they are excited earlier they will be more excited to know that there is more on the way!

After that is In-You-Face helpful tips and knowhow that benefit YOU. BUT, this we already know. But pay close attention to her article. She does something VERY special.

She ties in a lead, or a sales pitch, into each and every bit. Wow, how powerful is that? He's giving you help, answering a question (and posing one for you) and offering her assistance. Genius marketing move.

But wait, there's more!

Something most people overlook.  In this day in age people want and except free things. So give it to them. Plus, what better way to get someone e-mail address than to offer something for free to get it? Pure, pure genius move here:

Everything she offers here is FREE. FREE and more FREE! Now honestly, I was reading this thing and thinking HOLY CRAP. I want! Free?! I'll give you my e-mail for something awesome and for free!

I'm excited just reading this article as it speaks SO well to me as a marketer. I loved it so much I even wrote this article! And I almost never write about someone else's articles. That says a lot.

If you're struggling with your articles and posts, or need more ideas sign up for my newsletter (below or at the top right). I send out tips there which I don't share anywhere else! (really). Best of all … it's 100% FREE.

If you're not 100% satisfied with my newsletter call me and I'll give you your money back no questions asked!

… Heh, just had to put that in there 🙂