Don't Expect Magical Instant Results From Your Blog

A blog is a great tool to improve your branding, to expand your reach and to even generate leads … but it's misunderstand. Many people expect magical and great instant results from it. Putting up a single blog post won't get you much of anything. It's a tool that needs to be used consistently and constantly in-order to get you results; just like exercising, doing it once won't really do much, but working out every day will eventually get you results such as better health.

Don't Expect Magical Instant Results From Your Blog
Photo by & copyright: Piotr Krzyzek (that's me).

A blog is a tool, nothing more nothing less. There are three types of business people (entrepreneurs, executives, owners, invests) that I meet with everyday and only two of them truly understand blogs. The three types are: ‘someone who expects instant profit from blogs', ‘someone who thinks blogs are a waste of time' and then there is the ‘person who understands the usefulness of blogs'. It's rare to meet the a person who understands how to use a blog properly.

This article isn't about using a blog properly though, its about the first two types of people.

Blogs will not bring you instant profits

Depending on how you use a blog, it can be a lead generation cool, a sales machine, or even a portfolio. Whatever you use it for it's first and foremost a content distribution tool. This means that it's NOT made to get you instant profits, that's not how quality content works.

If you have a large network and website already, yes you can easily ‘sell' through your blog posts. But for the rest of the world, blogs will do one thing and only one thing well (by themselves): get your name out there slowly.

Posting an article is not a guarantee anyone will read it.
Write articles is no guarantee that you will improve.
There are no lead nor conversion guarantees.

Blogs are simply to put content out there for people to potentially read. Nothing more. Nothing less.

In a great Forbes article about blogging profits, the average blogger was lucky to make even $500 per month. That may sound like a lot to some of you, but those numbers are reached only by a lucky few who spend a lot of time and energy building their blogs up and up and up for very long periods of time.

If you're any decently well known company, selling directly on your blog will generally hurt your reputation and drive people AWAY from you instead of towards you.

If you're a small start-up or a local company, people are not interested in being sold stuff nor for you to turn a quick profit. They want to know about YOU, know about the project you're working on or even the latest news you've learned at that industry event.

So what are blogs for actually?

They are mostly for branding and PR. While they can be used to drive people to a product or sales page, any quality article worth reading is NOT about selling XYZ product directly to the reader. Blogs are for education, to spread opinions and news and to even showcase some cool thought or idea you can. Dell uses blogs to give their executives a places to talk about the department's work, to showcase Dell's amazing work and to act as a PR channel to inform the masses in an informal way of … of whatever they want really.

Many (if not all) the top guys and gals at Google do the same thing. Have you seen the amazing articles on the Google Advertising blog? That in and of itself is worth reading just to learn how to use ads well … and not just on Google, but good advertising practices and latest industry news! It's a wealth of information that drives people to it and thus to google to build up their expert status and trustworthiness.

What can you do as a regular blogger?

For one, don't sell through articles. Informing your readers about a new product is fine especially if you give a story behind the product and even some cool behind the scenes info! People love that.

But also don't expect to become an overnight millionaire, nor even to gain a single dollar, through blogging if you're just starting out.

It will take time (lots of time actually) and a lot of effort to get traffic and then to find a good monetization scheme that works for your individual scenario.

Good luck!