The Nonspecific Approach

In a business meeting recently, Peter and I discussed various approaches to effective presentation. He was very detailed in his examples of presentation, whereas I preferred something less precise. In this instance, he opted for saying what a wonderful job a vendor could do, whereas I was more comfortable with...

Pernicious Branding

Every month, I attend several 'networking' meetings at which people introduce themselves and give a 'spiel' of no more than ten seconds. Of course, they go overtime, but no one seems to mind. The ‘spiels’ all sound practiced, and usually end with a glib tag line. Something along the lines...

7 Ways To Increase Your Restaurant’s Sales & Revenue

Increasing revenue (and sales) in a restaurant business is more about psychology and social engineering than it is about food and presentation of the food. Here are some very subtle ways you can increase your revenue without ever changing a dish. The restaurant business can be tough, especially if you're...

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