Backlinking Basics

Backlinks are your friends. Backlinks can only do good. Backlinks, though do not mean more sales. At least not directly. A backlink is there for you to use and increase your online presence.

So what is a backlink? A backlink is a link that points back to your website from someone else's site. It doesn't actually have to point to your site, you can have it point anywhere really. So what's the importance of this?

The current search engine methodology is to use automated and scientific means (ie: Google's Page Rank algorithm) to rank your site against others. In order to rank well in the search engines, meaning to be higher in the listings or even to be in the 1st page, you're site would have to be very relevant to the keyword someone entered.

Though keyword relevancy isn't the only aspect of search engine algorithms. Another major part is links that point to your site. Ergo, the more backlinks the better.

Creating backlinks is rather easy once you know what you're doing. It takes a bit of time but hang in there, it's well worth it.

There is no secret formula for creating backlinks, no super tips nor any magic to it. It's plain and simple: go to a site, sign up, stick your link into your profile or signature, and post stuff. Well, at least there is one idea.

Lets go over a few of the major ideas of how to create backlinks:

  • Web 2.0 properties
  • Bookmarking
  • Articles
  • Forums
  • Other sites
  • Profiles
  • News
  • Press Releases

There are more, but I wanted to go over a few of them with you right now. Primarily: Web 2.0 properties, Articles, and forums.

Web 2.0 Properties:

A web 2.0 property is a website created in the general sense of Web 2.0. This means that it's something like a social website or something rather interactive. This includes places like Hub Pages, Facebook, MySpace … ect ect. In places like these, you have several options. Two of the most common being:

  • Links to your site(s) in your Profile
  • Post relevant comments with links

In Facebook, for example, you can create a profile and add your website under “my website” in the profile. Then you can post updates linking directly to your latest articles, posts and even your website directly. You can also join groups and pages, commenting on their walls and posts. All of this will build you a internet presence and build you backlinks.

Though a fair word of warning. Don't spam. If you are going to post on a Tea club wall, don't go posting “Buy V1agra”. Post about tea and stuff and link to relevant tea stuff for them to actually read! Be useful and helpful, and you will be thusly rewarded.


Articles are an extremely effective way to drive traffic. And how on earth do articles drive traffic to websites? Backlinks! You write up an article, lets say on Dog Training. You then post it on several article sites (such at Associated Content and Ezine Articles) with your websites link in the author resource box and boom! Automagic free backlink.

Heck, there is even a huge sub-section of internet marketing called article marketing! It's all about writing articles and using them to create backlinks to your site. Most people call it ‘driving traffic', but it's really just backlinks.

So go ahead and write up plenty of articles and post them all on various article sites. All these extra links guarantee you extra traffic and to move up in the search rankings (assuming you've don't your keyword research homework correctly).


Ah forums. The good time test strategy. Before forums there was the BBS and before that … well there were flier outside your window. Practically every forum you go on allows you to have a signature. In the signature you can place your website link. And every time you comment, start a thread or comment you get an automatic backlink to your site. Plus, it's also ‘free' marketing and exposure as more people will see your link and eventually become interested in it.

BE WARNED THOUGH: Take all of this with a grain of salt. Just because you comment of forums, post articles or bookmark your site none of the means you will get any extra sales. All it does it give you a bit more exposure on the net and increases the number of backlinks to your site which inturn CAN (but not necessarily will) increase your sites page rank.

Also, you have to make sure you post stuff in the right places. If, for example you post on EzineArticles, which is a very well known and popular site, you will improve your ranking more than if you where to post on Joe Shmoes Mini Website about Joe Shmoes boring life blog. You have to post on relevant sites with RELEVANT content (you'll be amazed at how many people miss that point).

Good luck and have fun increasing your page rank!