An good example of bad B2B cold email outreach: B2B Email Spam

This is a perfect example of bad cold email outreach marketing. Heck, we can even call it spam. Actually, I am calling it spam because that is what it is:

  • Generic
  • Doesn't have any identifying information
  • Does not have an opt-out method
  • Unsolicited
  • Using 100% scraped data
  • Send from non-company email account
  • Generic company ‘name'

So what is the purpose of such as sad and pathetic spam email? Surprisingly, it's can't be called pathetic because it's rather ingenious. Why? Because it prays on the idiots who don't know better:

  • If you open the email (and do NOT have image loading disabled by default): they know this is a legit email address and collect your info to sell
  • If you open and reply to the email: they know this is a legit email address and collect your info to sell
  • If you open and reply with interest: they know this is legit email address, collect your info to sell and will try to sell you their most likely overpriced product (high end or not)

The only way to win is to not to play (and protect yourself).

The email example I have for you today is this:

No company info, no info about you either, extremely generic, many grammar (and spelling) mistakes, … “VOIP Solutions” is not a company name … it's an SEO keyword. So you can't even find them online if you tried.

What makes finding these spammers all that much harder is that they actually do send from hacked/spam Gmail accounts so we can't even really trace a sender origin.

At least we know where their email tracking pixel is coming from:

So we can report them for spamming that way. Small wins I guess.

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