Does MoreDigital Pay Or Not? Let’s Find Out!

More Digital is a company looking to build backlinks for themselves and their clients. Is there anything wrong with that? Nope, not at all. So the question really comes down to: Does More Digital give me my money after I put their link on my site? Right? That's the question we all want answered. So lets quickly go over the facts, and what we know so far about More Digital.

First and foremost they are a SEO company. They build backlinks (and maybe other things). Also, they are a UK based company. We also know that they send out a semi-generic e-mail to many website owners in-order to gain business (you can read about the types of emails they send in my previous articles here and here). The person e-mailing you will probably be different with every e-mail, since we have no clue about the size of the work force at More Digital we can only speculate that they do not use the same names over and over and/or use fake names … that THAT theory is not yet proven not valid in any way. It's just a hunch!

So are you going to get your money from More Digital? That depends. It depends on how much effort you put in into extracting the money from them.

From the reports I have been getting, it seems that it is difficult to open the More Digital wallets. Most people I have spoken to in private, over private messages, e-mail or forums say they had to chase after the money they were promised. One particular fellow I've been in contact with on Facebook DID get his money from More Digital … But only after 3 weeks and taking the ad off his site first. Others I have talked to have had a mixed response:

  • Very few (as in 1 or two) have gotten their money on time and without hassle.
  • A select few have received their money but only after contacting more digital multiple times about the issue.
  • MANY have never received their money.

So yes, it is possible to get your money from More Digital. But you'll have to work for it (most likely).

Here are a few tips to give you the best odds of getting your money:

  • If you can, get payment upfront BEFORE putting any links up.
  • If you put links on your site(s) before getting paid and they have NOT paid you within the time in the contract (I believe they said 7 days or so), remove the links immediately and send an e-mail to them saying that the link has been removed due to non-payment (Sample e-mail below).
  • Keep contacting them via e-mail/phone/post (if you can find the phone and post address of them) until they pay.
  • Last resort: If they still haven't paid, take them to small claims court for breach of contract. Since the UK does (as far as I know) have agreements with the USA over civil law penalties (or maybe it doesn't… I'm not a lawyer, so ask a real lawyer first) you might have the right to sue across international lines (again, ask a lawyer first).

Below is a sample e-mail you can use as a means to get MoreDigital to give you your legally owed monies!

Dear <name of person who e-mailed you OR ‘More Digital'>,

This email is to conform you that due to non-payment under the contract we are removing your links from our page(s). If you would like to reinstate the links please send the payment, in full, immediately.


<Your name or your company>

Best of luck on your online ventures folks! Let's hear your experience with payment from More Digital below in the comments.

  • Thanks for exposing them. This DOES sound like a form of a white hat, but shady back linking strategy. If you think about it, many bloggers may forget about the link they willingly placed, and moredigital might get away without paying. Kudos to you for being a responsible business person. Cheers!

    • Hey John G.,

      Thanks for dropping by. I can’t say I’ve “exposed” anything … I think it’s just laying out the facts for people to know what’s what and so consumers can make a properly informed decision. People HAVE been paid by more digital, so it’s not all bad …. though those people did have to pursue their money.

      But your probably right about the ‘forget they willingly placed [a link]’ idea. If you stall long enough I think many people will just forget. Oh wells.

      Best of luck to ya John,


  • Hi Piotr,

    I have had the opportunity to work with More Digital. My experience with them was quite pleasant. They were professional in their correspondence, amiable to my requests, and prompt in their payment.

    As with any business transaction, you will get out of it what you put into it. Too often, I believe, inexperienced bloggers or site owners neglect the all important key to success in any transaction: follow up and follow through.

    I would have no qualms about recommending working with More Digital.

  • Got an email from these guys offering a deal on an unused domain so googled around and found this site. Like others I’ll give it a shot, if it works it’s a bit of beer money from an otherwise unused domain, if it doesn’t work I wasted 15 minutes googling the company, adding and removing the link!

  • Well, More Digital paid. They were pretty quick about it too, in less than 24 hours after placing the link I got paid. At first I thought it was a scam, but, I guess not. Pretty good for a website that I used to use, but really doesn’t get much traffic anymore.

  • Very interesting reading, as we have just received the MoreDigital email. I don’t know where they got the email address from, as we don’t publish our contact address on the site – we only have a contact form. Maybe a lucky guess, but it does suggest it is just bulk spam, rather than targeted at specific sites.

    I haven’t decided yet whether to go ahead with them.

  • I received an email today too, I did find it strange to receive an email addressed to me personally when that email is not listed anywhere.

    I have been looking for methods to monitize my site, it sounds like a good opportunity but after reading this I have doubts, I’m wondering if this would damage my site.

    • Hey there Rasy/Grappling Post dude!

      Having paid links on your site CAN hurt your rankings. There is a difference between paid ads and paid text links that fit right into a regular paragraph. Either way though, (I really need to write an article about this because many people keep asking) paid links like that don’t seem like a good idea for several reasons. One, go check out, there is a big explanation there of paid links. The other is MoreDigital isn’t offering what I or others (who commented here) consider a fair price.

      Though ultimately the choice is yours.

  • I got the email from More Digital today, I replied saying I might be interested if their proposal complies with my ad policy, but it sounds like it won’t.
    I’ve had quite a few of these offers before – some of them promising quite good money, but they always want to do something shady such as pass off their link as a personal recommendation by me.
    Not gonna do it. I value the trust of my visitors too highly.

  • Just realizing how GENIUS of a black hat SEO strategy would this be if you were in fact DUNDUNDUN the creator of MoreDigital and created this page……

    I too just recieved the infamous e-mail and am sorely skeptical now after reading all of your posts. My site is only three months old, so I was naturally skeptical about the offer. MoreDigital has to be legit in the aspect that they at least have one person scouring the internet, monitoring their brand as shown through them contacting you about your posts.

    My only question is…wouldn’t they be like 30,000 more likely to get caught buying links if they’ve existed for so long? As opposed to the many lone, niche bloggers?

    I’m definitely going for it. I’ll keep ya updated! Also, thank you for being the curator for us skeptics!

  • I got the same E-mail and agreed to put their advert on my site. They have not paid me yet. I might delete the advert if I don’t receive the payment tomorrow. 😀

  • I got the email and went through the process and got paid rather promptly. I read this site and was skeptical, obviously, but I sent an email stating what I expected from the agreement and sure enough it went through. They won’t let you “nofollow” for those wondering about that, they check to make sure you post it exactly as they provide it to you.

  • I just got an email from them as well…. I sent them an email back with some expectations after I read this article. I think I’ll give it a shot and see how well it works out.

  • Hi, I got a similar email from them..did a lot of searching and found this older discussion and also from google cache found the one below..bottom line, even if you believe they are actually going to pay you (and that those who say they were paid are not puppets) they STILL insist you do NOT put “nofollow” which means you violate google’s terms, see below.
    -ED .

    ——————–copy and paste from discussion board cache:

    Help forum > Webmaster Central > Crawling, indexing & ranking > Alternative ways to do a nofollow
    Alternative ways to do a nofollow Report abuse

    Level 1
    I have read the FAQs and checked for similar issues: YES

    Someone at a company called has asked if they could buy a link on my site.
    I said that it would have to be rel=nofollow to follow Google guidelines.

    However, they said that “We have an automated ad checker which ensures our adverts are live and placed exactly as they should be. Unfortunately, the system is extremely strict and any additional code outside of what’s already set in the system will be flagged as an error. So adding new tags such as a nofollow will cause issues.” and that “Though it is not an SEO, we still assure our clients that their home pages will be properly ranked online. A “no follow” tag on the agreed advert will not be detected when it gets clicked. Hence, payment for this won’t push through.”

    They also said that hiding the link from Google would be counted as cloaking. Is this true. If so, do you know any ways around this?

    It would be a shame to miss out on advertising revenue through trying to keep up with webmaster guidelines, especially when they say they are not an SEO company and so I assume it is an honest link, rather than link building spam.


    Replies 1 – 2 of 2

    Level 14
    I wouldn’t believe a single word of it.
    They are basically a middle-man for selling/buying of links – and they know they are talking garbage.

    2 of 2 people found this answer helpful. Did you? Sign in to vote. Report

  • Yesterday I received the standard email too, googled more digital uk and here I am, thankfully! For my part, no, my site is high profile and not worth the risk. Thanks for balanced views from the author and bona fida commenters!

  • There is an error in the sample e-mail that can be sent in case of non-payment. The sentence which starts with “This email is to conform you” should say “inform” and not “conform”.

  • Interesting. I received an email from a Todd Hudson directed to the director of the company, on an email address not directly owned by the company website, so I thought it must be a friend of the boss, first name terms, etc. But then I couldn’t really connect the name to the email address the email had been sent to. And then I realised, it was the ‘spam catcher’ email address I registered the domain under, on behalf of my boss.

    So, this company finds website targets by searching through WhoIs records.

    • Hey Andy,

      Yeah that sounds pretty much right. I’m still not 100% if doing that would be considered spam or not? If you move into a new area, and the local government sends you a coupon book … is that spam? I’m very torn on the issue. *shrug*

  • I’ve been contacted by these folks. After reading through their terms and conditions, I declined the offer. They’ve sent a subsequent email offering more for the ad, but even if it’s legal, I think there’s something inherently dishonest about backlinking ads. To lose the trust that I’ve spent years building with my readers because they clicked on a link not knowing it was an ad isn’t worth 10 times what they’re offering me. I’m not going to spam my readers.

  • I found this discussion when I was searching for info after they approached me. Thanks for the info. I was a little skeptical, but I did just get my payment from them after a couple emails back and forth to tweak the link. Whew. Gas money 🙂

  • This company has been relentless with me for over a week. I almost did it, but my gut told me NO. I do not want to hurt my rankings with google. I did not like all their stipulations and I felt like I would be hiding something from my readers in that post. It just felt like a bad link to me. Needless to say I gave up 200.00, that is if they would pay. I would not have put the post up until they did. Thanks for the info!

  • They even contacted me for placing a gambling link on my site. I placed it (dofollow and open the link in same tab) and informed them. They did not reply for 2 days about it. On advice from my friends and fellow bloggers, I made the link nofollow and added target _blank (open in different tab) to the link. With in 30 minutes of making the change, I got a reply from them stating to make the URL dofollow and remove target _blank. So this is proved for me that they are bloody spammers and I removed their link.

  • I was contacted by this company and said I wasn’t interested (and my email is not on my site so I did wonder how they got it). I had a funny feeling about it from the beginning. If something’s too good to be true and all that. They kept upping the $ and sent me a sample advert which was meant to reassume me that they were reputable and that all I had to do was include the name of their client in the text of a blog and they would immediately send $ to PayPal account. In fact, they sounded most anxious to send $. The client mentioned in the sample was Virgin Atlantic Airways. Since my blog is about travel and Virgin is reputable, I finally said ok. However, after this I was sent pre-approved advert already written about Vegas and the client was an online gambling site, FoxyBingo. Since I had already gone to the trouble of opening a PayPal account and dealing with this guy, I reworked the article so that I could live with the way the gambling link was included. I included their website and then was told that the link needed to be a text link rather than a URL. I fixed this. Then I was told another little thing I needed to correct. I didn’t see why it mattered but I did this too. And then I was told that I needed to make just one more tiny correction, which was to add a forward slash at the end, which I did. (assume this has to do with backlinking). And then I was told one final correction that made no sense to me but assume it had to do with backlinking or just another way to keep the ad live without paying me…I said that’s it. I told the rep that I wasn’t doing anything else that I had done what I had promised, what I had been told I would need to do at the onset. I also said that I was taking down the post at 4pm that day and reporting More Digital as an online scammer if I did not hear back from him or receive payment by 4pm. I did not hear from rep or receive payment. I am convinced this is an online scam and the few who claim to receive payments are either ringers or just one of the lucky few…

    • Hello Barbara,

      The strange thing is I’ve heard mixed results from them. Seems like it’s a huge hit or miss with them … sadly, I’ve heard it’s mostly a miss.

      I wish you best of luck on your travel site/blog! What’s the link to it? I’d love to read it.

  • MoreDigital contacted me last summer, offering me $100 for a gambling text-ad. Since I declined,I have received countless emails from MoreDigital, begging for my reconsideration and offering a higher payment amount. The lady I have been in contact with is Tracy Gaye, who seems to be desperate for webmasters. I have over 5,000 UMV and they offered me $170! Reconsidering the opportunity, I countered for $250 and am currently awaiting a reply. As per everyone’s experience, I am not so sure what is going to happen but I will definitely follow up!

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