Think what you want of Justin Bieber and the Calvin Klein brand, you cannot deny the Justin Bieber Calvin Klein photoshoot was exceptionally good marketing and PR for them. Both benefitted greatly from the deal and for fans of either brand, it was something new and interesting to see. Love it or hate it, you […]Continue reading
SEO for local business, especially if you are the business owner, is not complicated though it can get tough to understand what’s important and what you need to do in-order to keep your SEO rankings up (and is it worth it). Today we’ll explore SEO for local business and how to go about it and […]Continue reading
You have to have a bit of fun in life, so in our latest ‘hot deal’ on our local Chamber of Commerce website we decided to make something … different. It’s witty, it’s silly, it probably won’t get us any sales but it’s PR gold. Our latest ad was very silly. It’s colder than Mars […]Continue reading
No matter what career path you are in, more than likely you’ll eventually want to or have to make a video presentation. It can be on Youtube, Vimeo or even self-hosted, but the point is that you’ll have to create a video and publicly post it. This means you’re video will have to educate and […]Continue reading
Update 2 (01/23/15): I’ve written an update to this more specifically about Scott Rowe and understanding Renatus at it’s core here: Scott Rowe Real Estate Scam … or not? Update (11/21/13): Bob Tierney e-mailed me recently and asked if I could post an update about him, his local troops and what’s been going on. If you’re […]Continue reading
“1% Inspiration, 99% Perspiration.”
Many people have ideas. Many people have many ideas, but only a few people create and implemented their ideas. Even fewer people create original ideas.
Why care though?
It’s simple: it is those people who stand out, make a difference and create original ideas (and implement them) who “make it” in this world. They are the old money, the international rich bankers, the leaders of the new free world.
You never ever hear the story of Mr. X down from the south (not to make fun of any southern Americans … even though it’s fun too) who washed his car again. No. You head about Mr. Richy Rich who implemented this new marketing strategy for his company and took his company public all while creating better products, getting more customers and increasing revenue for everyone.Continue reading
Today’s post isn’t your typical run of the mill I’m going to teach you something type post. Today I want to let you in on a little known secret of large businesses.
Oh yes, this is a closely held secret that they never let anyone know. Ok, are you ready for it? Because I’m only going to do this one post about it, and once this post is closed it’ll be gone forever …
Ok, not really. But you read?Continue reading
Most people think “How can I write a good link baiting headline?” That is a good and valid question which you should be asking yourself every time you write a headline.
Think about this though: Once the person has clicked on your link … now what? Of course if you linked them to a sales letter then it’s obvious. But if you’re like me and most of what you write is articles, reports and blog posts then your goal is to drive traffic. And the only way to drive traffic is to have very good link baity text and links.Continue reading