Think about this though: Once the person has clicked on your link … now what? Of course if you linked them to a sales letter then it’s obvious. But if you’re like me and most of what you write is articles, reports and blog posts then your goal is to drive traffic. And the only way to drive traffic is to have very good link baity text and links.
Now, I have to attest that I am no headline expert and I almost failed high school English … twice. But I can sure as heck spot an awesome written article/post when I see one and analyse it.
So today we have a case study of Martha Giffen’s Blog post entitled: Welcome Back! (30 Day Blog Challenge). Now don’t worry, this isn’t going to be some boring math filled, study oriented thousand page thesis paper.
I’ll go over all the article pointing out the good parts (which you should follow), the bad (stuff you should avoid), and the GREAT (which you should do as well).