Stop Worrying About SEO – The SEO Rat Race

Search Engine Optimization (SEO) is a large field of study and business, and it’s also requires a lot of time and effort. Why where does the average business owner, solopreneur, freelancer, blogger or corporate manager / president find the time to do that day in and day out. The answer is you don’t and more importantly: there are higher impact items to focus on.

Today I want to tell you about why I think SEO is something you should only spend a little time on up-front, why it’s not worth your time to spend a lot of time on it, and the five things you should be doing in SEO.

Why SEO is not worth your time

You have 24 hours in a day, I have 24 hours in a day, and so does everyone else. So why would you spend time playing the ‘SEO Rat Race’? It’s a game where the house always wins and you’re just a small fish in a very large shark saturated ocean.

The SEO Rat Race is the game we are all forced to play in-order to achieve any sort of ‘natural’ rankings on search engines. The SEO Rat Race really is nothing more than a game that you’ll never win. At best, you’ll match your competitor.

You may be thinking that it’s not ‘that’ hard to get rankings on SEO engines, or that all you have to do is find a long tail keyword and work from there. But then let me ask you, what business owner has time for that when it doesn’t offer much benefit and there are better things to do?

Here is how the real world works in terms of SEO Rat Race. You write an article or post with SEO in mind. You do some light keyword research and then you plop them into your article here and there. Then you do seo on your article online by adding the meta keyword fields, you make sure that it has the proper title, tags, categories, headers and SEO phrase-to-word ratio. Great.

Well … now you are at the mercy of the internet because there is nothing more you can do. Once you’re article is up and SEO Optimized there isn’t much more you can do inside the realm of pure SEO.

So now let’s say your competitor, who just happens to have a bigger, better and older (thus stronger ranking) website, chooses to write an article for the same keyword phrase that you did.

Since his website is naturally stronger, your article will instantly be pushed down the rankings below his. Now what if 50 more people did the same thing all of whom probably have more time / money / energy than you to ‘do’ SEO? What now? Now you’re somewhere on page 6 of the Google results and you sure as heck aren’t getting any traffic form that (Multiple studies prove and show that not too many people go past page one of the search results, very few people get to page 2, an extremely small amount of people get to page 3, and if you’re on page 4 or further … you’re best bet is to pray to the internet Gods to send someone to you).

Simply put: there will always be someone bigger, stronger and more able to out SEO you in the blink of an eye.

The other problem is the search engines themselves. Let’s take Google as a perfect example. Google has website rankings down to a darn good science. But the problem is you and I will never know what that science is, we can only guess and stipulate.

Several years ago I used to get around 1,200 visitors a day to this blog. A good amount of my articles, which are hand written high quality articles, where ranking numbers 1, 2 and 3 for many different keywords. Then Google made serious changes to their SEO algorithm and I went from 1,200 a day to an average (as of this writing) around 100 a day.

Don’t depend on SEO as your main strategy. It’s like attempting to play direct against the Casino in poker: one way or the other the house always wins.

This is why you should only spend a small amount of time in the SEO Rat Race.

There are some things you can do though. So while I do not recommend that you play the SEO Rate Race for any extended period of time, it is helpful to dabble in it. Why? Because some SEO is significantly better than nothing.

Today’s online world does revolve at least some SEO, so you need to at least be in the game. Anyone on the sidelines won’t be getting any ‘free’ traffic from search engines anytime soon.

Why at least having some skin in the game you’re able to:

  • Naturally rank in search engines for at least something
  • Let the search engines know you have a serious website that is respectable (because it knows how to define itself)
  • It also allows you to define a few extras on your website such as author tags (which help in rankings), open-graph tags (another good addition) and many other things that will naturally help.
  • Help you rank locally, if that is something of importance to you.

Five great things you can do to ‘help’ your SEO

This surely isn’t a ‘top’ list nor a best 5 list, but it is at least a good primer for best practices that you should take note of.

1) Make sure your website is SEO optimized in general. If you use WordPress, then use a Plugin such as SEO by Yoast.

2) Properly tag (and categorize) each and every page, post, article, AND image and video. This means having high quality and descriptive titles, headers, page sections (if any), each image should have a title and alt tag as well as possibly a description (but not needed), and videos should have all the proper video tags as well that help search engines identify as much information out of it as possible.

3) Do it once and set and forget. For the most part, once you properly do SEO on your website once, you won’t have to ever really worry about it. It’s good enough.

4) Use Author and Publisher tags. Google now very happily accepts (and highly recommends) that you add authors and publishers to every page and post of your website. An author is the person who writes the post (me/you/your co-worker) while the publisher is who publishes the blog (your brand name, your product). In WordPress, there is a SUPER easy plugin which will help you get this right called AuthorSure.

5) Link your social profiles into your website in such as way as to automate any and all postings. This way, whenever you make a ‘seo friendly’ blog post, all your social profiles will automatically create a post linking right back to your site. Thus, saving you a lot of time writing and linking and remembering what to write where.

Hopefully that helps you understand why you shouldn’t play the game for very long.

What quick SEO strategies and tactics have you used to help you online?

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Photo by ticci.

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This article series is about how to raise your search engine rankings (mostly on Google search) for your small (or local) businesses website with the least amount of effort expended, resources used and money invested. I’m not going to go over the history of SEO or what it really means, but I do have to start at the beginning so let me say this about SEO so that I get you into the proper frame of mind:

Search Engine Optimization (SEO) is a game what website owners play to outrank each other on search engines (like Google) in-order to be placed higher in the pecking order. This is done because the higher you rank, the more ‘natural’ web traffic will flow into your website, and thus more potential customers and monies.

It’s a game because just like when playing poker in Las Vegas, the house always wins … and you’re just a small fish in a pond full of other fish trying to do the same thing. If you want to win (or at least try to win) you have to keep playing the game which get more and more expensive (time, money and resources) as time goes on.

In this first article, I’ll go over the basics of how to setup your website to look it’s best in WordPress. In the next article I’ll cover how to do that in other platforms and in regular html. After that I’ll get into strategies for SEO (including but not limited to social profiles, Google+, Facebook, Twitter, LinkedIn, Pinterest, videos, audio, images and so much more), how to include SEO are one small piece of a bigger picture and some great things you can do with SEO. I’ll conclude this article series with things to watch out for, how to avoid the Google Slap (and sandbox) and what you should and should NOT outsource.

The SEO Rat Race: Screw SEO. Worry About Quality Content Instead!

The SEO Rat Race: Screw SEO. Worry About Quality Content Instead!

SEO is a game of Russian Roulette that many of us play, and lose. It’s also not a game we can truly ever win. There will always be someone bigger, better and with deeper pockets who can out rank you. That, and Google is notorious for changing it’s algorithm. This makes SEO a game, a risky time consuming game each of us play. My advice? Do your due diligence and then get out. Do SEO only ever so often to keep things chugging along nicely; otherwise you’ll turn into a slave of the SEO Rat Race.

What is the SEO Rat Race?

Does MoreDigital Pay Or Not? Let’s Find Out!

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More Digital is a company looking to build backlinks for themselves and their clients. Is there anything wrong with that? Nope, not at all. So the question really comes down to: Does More Digital give me my money after I put their link on my site? Right? That’s the question we all want answered. So lets quickly go over the facts, and what we know so far about More Digital.

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I’ve mentioned this several times above, and it’s worth repeating again.

One of the best ways to target keywords is to use them in your articles. So lets talk about exactly how to set up an article with some more advanced seo strategies.

Title: This is one of the most important areas. If your article is going to go on your own site, then make sure the article title and not the site title is in the < h1 > tag. Save the < h2 > tags for less important things.

As important you think as the brand name is, since we’re not large retailers, our brand name takes second place to SEO. So, you will want the blog post titles to all be in the Heading 1 tag (< h1 >). If you do not understand what this means, no problem. You can leave a comment below and I’ll explain it. You also also contact me at Piotr.Krzyzek at gmail.com and we can talk about going some SEO work for your blog or site. (Yes, that was shameless self promotion! :) … nothing wrong with that aye?)