More Digital Scam Update! A Direct Response!

More Digital (MoreDigital.com) has been sending out e-mails to many blog owners, in many niches, for many months (if not years) in-order toΒ solicitΒ text ads (link ads) to be put on those blogs. If you received an e-mail from More Digital saying that they found your website and wish put to their sponsors links on it, then you are one of the many who will want to read this post AND my previous post.

Edit 1 (January 5th, 2011): There is an update regarding payments from More Digital. Read all about it here.

Overview and disclaimers:

My previous post about More Digital was about getting that first initial e-mail and the responses that followed. Also included were stories from people and how it turned out. But let me be clear on a few things:

  • The bad stories I have posted on that article are only a set of people who’ve had a bad experience.
  • I am not trying to put any biased information here (or there), I am meerly stating the facts as I have received them (thus to be believed as good representations) and my own (paranoid) opinion on them. Take everything with a grain of salt and judge for yourself if you want to do business with More Digital.
  • I have removed names of the people involved (in the e-mail conversations) for obvious reasons.
  • Any updates made to the post were made from information from other people.
  • I cannot say if More Digital is a good nor bad company. It’s not something I can comment on nor will I. So do they ‘scam‘ people? I cannot say with 100% certainty. All I do know so far is this:
    • One (or two) confirmed accounts of people not being paid after 1+ week.
    • Their clients links are primarily in these niches: gambling, gaming, health (? not 100% sure it was there). I do not remember off-hand what else. But those, I think, were the primary ones.
    • The people who contact you in the original e-mail will NOT be listed on their company website.
    • They are a UK based legally entity (at least I’m pretty sure they are a proper corporation from what I have read in other places).
    • They do send out mass (templated) e-mails to niche bloggers. This is probably the only part as far as I know which can be considered spam.
    • They have been around for a little while.

The Big Update!

The big update is that I received a direct e-mail from More Digital concerning the article I wrote. Below is the entire e-mail.

from: Sarah Daly <sarah@moredigital.com>
to: <my e-mail address was here>
date: Mon, Oct 11, 2010 at 2:20 AM
subject: Responses for you from More Digital
mailed-by: moredigital.com
Hi Piotr,
I found your blog and thought I would introduce myself. Sarah Daly. I manage More Digital.
Firstly, thanks for thinking of working with us. If we have a client that suits your niche sites, and you are still open to it, we’ll be in touch again.
In the meantime, you’ve posed a couple of questions about who we are and what we do. I thought I would take the opportunity to answer some of those for you.
1) Do our staff exist? The answer is yes. I’m sitting in a room with them right now. Monday morning. I think they need coffee πŸ™‚ We don’t list all of our advertising staff on our staff page. We instead focus on showing our management and consulting crew. If you do need to get in touch with anyone from the advertising team, you can use the email info@moredigital.com and we make sure we deal with the query.
2) Why was there a payments delay? We try to get payments to all of our webmasters within 48 hours. Its one of the indicators by which I measure our success. I want to make sure each webmaster gets what they expect, as fast as possible. We rely on third party payments providers, like PayPal and moneybookers, to transfer funds to webmasters. This is where our stated timeframe most often falls down. Unfortunately we have experienced significant problems with PayPal over the last 2 months. At the moment, our average payment timeframe is back to 48 hours. We hope to keep it there.
3) Do we SPAM? Absolutely not. We found your site while searching for pages related to our clients industries. One of our team looked through your site and thought it may be suitable for us to work with. So we found your email address and contacted you. I am glad you responded.
Finally, you give some good advice on how to make sure you, and others, are protected. In the end, it is your site and you are in control over what is placed on it.
Hopefully you can confirm to your readers that we are very real, are keen to do our best to make sure our advertising process is efficient, and are looking forward to working with you and your commenters in the future.
Best regards,
So there you have it! An official response from More Digital!
Quick summary:
  • The people at More Digital ‘exist’.
  • Payment delays are due to ‘something‘ going wrong with Paypal… no word on what said problems might be.
  • They don’t spam. They do what most niche marketers would do: go out and select a few sites and mail them specifically. Soooo… is it unsolicited? Yes. Spam? Not really. If you consider any mail which you don’t want to receive as ‘spam’, then yes. They are spamming. But in that case so have you! Everyone is guilty of spamming by that harsh definition. They are actually not spamming emails as far as we know.

With this my friends, make your own decisions!

  • “Payment delays are due to β€˜somethingβ€˜ going wrong with Paypal… no word on what said problems might be.”

    Without knowing their volume, it’s next to impossible to know for sure. However, very reputable companies (like Demand Media) have had to delay payments due to unforeseen and mysterious PayPal issues.

  • Rather not leave my details but I’ve had contact with these people on a number of occasions. The approach is always the same – add this onto (a very obscure!) part of your site for 1 year, and we will pay you 120 USD within 48 hours of it going live. I then reply and say that all payments are required up front before any advertising goes live. They then say its part of their terms and conditions that they don’t pay in advance. I reply saying I’m really not interested in their terms and conditions, as I have terms and conditions of my own, and they’ve approached me, not the other way around. Then they say ok we’ll meet you half way and pay after 24 hours, I then reply again and say no – payment in advance. Then nothing from them. I’m sure you don’t need me to point out that its a scam – I don’t know why they’re bothering frankly but rest assured no-one I’ve heard from has ever actually received payment.

    If you were after an advert for a full year, why would you care if you paid a) in advance or b) 1 day after the ad went live? I even said I’d give them 2 free days at the end(!) but surprise surprise that was of no interest.

    MoreDigital= scam. AVOID AT ALL COSTS!

    Well done for the above article – helped me avoid being scammed by them.

    • Thanks for your reply John.

      No worries about not leaving any contact details, I’m a reasonable man πŸ˜‰

      I agree with you completely on the whole payment thing though … I have my own terms and conditions, if they aren’t being met … no deal.

      Keep it safe,

    • James Ward

      So by this logic any two individuals who fail to agree on terms of a transaction have been involved in a scam? If a plumber comes to my house and wants to be paid up-front and I refuse to pay him until after the work is completed I have tried to scam my plumber!?

      You ask why anyone would care if it was paid in advance or after 48 hours. I think it’s perfectly logical for someone to want to see that the work they requested has been completed before they pay for it. I design websites for a living and not too many clients are going to pay in full before they see their sites up and running as requested.

      I haven’t done any business with More Digital yet but I see nothing in your comment or in the post above to indicate that they are a scam.

  • Tom

    i’ve got similar mail, do some research…
    here is another view to light up things more…

  • Sergey

    More Digital is NOT a scam. First when I got an email from them, I thought it was scam. But after getting my first payment all my suspicions were gone. I still work with them and get the payments via moneybookers.

  • Piz

    I own two domains.
    In January 2010 a got an email from a company called link-star.co.uk, which at the moment seems to be down, willing to advertise on one of my web site. In november 2010 I then got an email from more digital on my second web site. I pasted the two messages here below, the structure and the text content is similar.

    The two email contained IDs created by the antivirus programs. Please someone correct me if is not true, but I think that the antivirus program creates a different ID for each email sent. So, everybody should have received an email with a different ID.
    To preserve my anonymity, I ordered the numbers of the IDs from the smallest to the biggest.
    The first email I got from Linkstar created with the antivirus program SafeMailPro contained the digits 1, 2, 5, 6, 7, 8, X and the second email from More Digital created with the antivirus program Norton antiVirus contained the digits 0, 1, 2, 2, 4, 6, 6, 7, 8, 9.
    I exchanged another email with More Digital and…. BANG!!! the digits of that new message are again 0, 1, 2, 2, 4, 6, 6, 7, 8, 9!
    The antivirus ID is then a fake, it has been put in the signature just to increase the credibility.


    The ID secret is now out, the email you will get in the future might contain a modified ID.

    Here below the two email of Linkstar and More Digital:



    Would you be interested in selling some advertising space on your website, xxxxxxxxxxx.net?

    We act on behalf of a reputable client base and can tailor a text- based ad that would complement your site. We can also offer a 12 month up-front rate for simplicity.

    Please let me know if you would like more information.

    Kind regards,
    Ferdinand Boomer

    This message was sent by Linkstar UK Limited, it is STRICTLY CONFIDENTIAL and is solely for the individual or organisation to whom it is addressed. It may contain PRIVILEGED and CONFIDENTIAL information. If you are not the intended recipient, you are hereby notified that any dissemination, distribution or copying of this communication and its contents is strictly prohibited. If you have received this communication and its contents in error, please notify us at info@linkstar.co.uk and delete it and any copies from your computer.

    This e-mail has been checked for viruses but it is the responsibility of the recipient to ensure that the opening use or onward transmission of the e-mail and any attachments will not adversely affect its systems or data and no responsibility is accepted by Linkstar UK Limited in this regard.

    This message was scanned for viruses by SafeMailPro – Message ID: xxxxxxx



    I work for More Digital; a UK based Digital Marketing Consultancy.

    We represent clients interested in social media marketing on smaller sites with little or no existing advertising and we’re currently looking for advertising partners.

    We pay a fixed upfront annual fee which we will agree on with you. Once the ad is in place, payment is made within approximately 48 hours.

    Would you be interested in placing a small text-based ad on xxxxxxxxx.net?

    Kind regards,
    Annie Crawford

    This e-mail message is strictly confidential. It is intended solely for the person or organisation to whom it is addressed and contains confidential or privileged information. If you have received it in error, please notify info@moredigital.com immediately and destroy this e-mail and any attachments. You must not disclose, copy, distribute or take any action in reliance on this e-mail or any attachments. Views or opinions presented in this e-mail are solely those of the author and do not necessarily represent those of More Digital.

    More Digital does not accept liability for any data corruption, interception, unauthorised amendment, viruses and delays or the consequences thereof relating to this or any other email. Any e-mail or attachment is opened at your own risk.

    To help protect you, this email (ID-xxxxxxxx) was scanned for viruses by Norton AntiVirus.

    • Ken

      I just got this ID-4150268730.

      • Hey Ken,

        Thanks for your comment, though what’s the ID for?

  • Ian

    Think my last post might have got caught in the spam, but after I hadn’t received payment for well over 2 weeks, I actually mailed directly to cheeky bingo, the company More Digital were buying links for, telling them about the unethical practice they were involved in.

    Lo and behold, I got an apologetic email from More Digital and they actually did pay me the money. I’m half expecting it to get clawed back by PayPal but so far, so good. Maybe they just needed a bit of a push!


  • Hi All,
    Followed this page from the Paypal Forum, it seems everybody there is worried about Payments but the real point here is all about SEO Trick More Digital is doing about, they are doing it for SEO, 7 days delay in payment is a good time for the Google spiders to visit the text link you have posted, and help the ranking of the keywords of their clients, so even if you are adding a Text Link add a no follow link and agree to make it normal once the payment is received.
    Also in first place dont trade the text links if you are getting visitors from Search Engines you should be more worried about Penalities you may get from the Search Engines if they find any of the Paid Links on your site.

  • The first time I received an email from MoreDigital, I haven’t updated my blog in 3 months. Somehow I doubt if they actually looked through my site. I mean, what advertiser needs a blog that only updates sporadically? ;P

  • Fred

    Hi All,

    MoreDigital also contacted us twice:

    “We represent clients interested in social media marketing on smaller sites with little or no existing advertising and we’re currently looking for advertising partners.”

    The funny thing is that we are not a “small site” — we are a software company with more than 30,000 customers worldwide. I think they did not even “visit” our web site. So IMO, it’s some kind of “spam”.


    • Hey Fed,

      Good to hear from you.

      Yeah the MoreDigital people do some seemingly underhanded things.

      I laughed when I read your comment, because I thought they at least checked the sites they contact. Haha… Silly black hat’ers.


      Best of luck with you business,


  • Matt

    More Digital also states you will fall under the Jurisdiction of England and if any legal trouble arises you will use THEIR arbitrator.

  • Jim

    Worked for me. 1 day after the link went live. I can only speak for myself but The plan worked for me I asked the details up front and they explained the type of ad. Then I asked about payment details and they said I would get paid a couple of days after the link went live. I let them know and the next day they sent the funds. Good luck everyone.

  • Maroon

    First I must say, Thank You for this information, and the comments. I too received an email the day after contacting my webhosting company to inquire about advertising. Isn’t that a bit of a mystery? I am looking to add one small ad on my existing website. My question then becomes, how I incorporate advertising from REPUTABLE companies, without tarnishing my website, and, of course, actually receive payment for the advertising ?
    What power do you have if payment isn’t received? Do you, “own” the ad and have the ability to remove it from your cite, or, have you provided them with access by way of password, and are now “stuck” with this ad on your website?

    Also, how long do they want to place this ad on your site? Could a compromise be made whereby you would consider a “trial” period of 30 days. If unsatisfied you (the owner of the website) would remove it from your site. Thank you in advence for your response.

    • Hello Maroon,

      Thanks for the long reply. Much appreciated. To find advertising from reputable companies, you’ll have to vet every thing one especially if you setting up your own advertising. A good way to start would be Google Ads, Bing Ads, and Yahoo Ads. A good way to guarentee payment is to ask for it upfront. If you don’t get payment: don’t put the ad/link on your site or take it down if it’s already up.

      If you’re selling ad space you are licensing the space, thus you can’t really just remove it ‘just because’. That would be a break of contract thingy.

      Best bet: if you have that many questions start out with Google Adsense and the like.

      Later move onto using your own ad management system. There are plenty out there.

      Good luck!

  • Hi there. I just wanted to weigh in- I was approached by MoreDigital and found this article in researching its legitimacy. Eventually, I decided to go ahead just for the heck of it. The ad is up on my (currently unused and not even updated for 3 years) work portfolio page (www.nolinecinemas.com/work.htm). Not only did MoreDigital communicate back with me, but I received payment within 24 hours of putting up the link. In my experience, this isn’t a scam. At least, so says the $120 in my bank account that I didn’t have to finagle or threaten over in the slightest. πŸ™‚

    • Congrats on the deal working out for you! I’m glad to hear some positive feedback πŸ™‚


    • Cromulent

      I note that today, September 1, there is no text ad up on that page anymore. What happened?

    • Lee Nichols

      Puh-lease! OCT 13th, no text ad there, either, as we have noted with other posters claiming to be paid.

      Sounds like horse puckey, black hat SEO. Thumbs down. THANK YOU, PK, for this site. WOW!

  • I placed an in-line ad for MoreDigital and was paid a day later.


  • I just had a great experience with them. They are prompt, flexible, and professional. They gave me complete control over the content of the ad. I was able to write something fairly unobtrusive:


    The benefit is enormous, and I highly recommend them.

    • Hey Jack.

      Great to hear a success story. Also glad to hear their advertising model really fit your style of site. Interesting site design btw πŸ˜‰


  • Chris

    We’ve been approached by More Digital a couple of times as well and always got paid. It seems like they advertise for quite big companies. (Which gave us a good feeling about it’s legitimacy.)

    • Awesome! I’m glad to here that they worked out for you!

      I’m not sure who their clients are, though some seem like they have deeper pockets. I’m not sure though. If it works it works right? πŸ™‚

  • It’s now MY TURN! ;] Let’s see what will happen….

    • It happened. They paid me on time! They required me to place some poker ad on my gaming site…. a site that i really don’t support anymore so i don’t care about Google TOS. Today they paid me $120 via PayPal

  • I’m crossing my fingers. They emailed me too.

    • Good luck C! Please let us know how it turns out :)!

  • I’m developing a music startup and social network (of sorts, it’s a massive project so I won’t go into detail), and currently have a basic news/blog up whilst I’m in development.

    I was approached today by Isabel Henry of More Digital with the basic offer. At this point I Googled the company and this site popped up as the 4th result.

    As a music blog I’m not willing to take on any advertising that isn’t related to music, nightclubs, or music equipment. So I’ll email that back, and we will see where this goes.

    • Hey Matt,

      Glad to hear your taking good precautions with your awesome music project!

      “As a music blog I’m not willing to take on any advertising that isn’t related to music, nightclubs, or music equipment.” … this is exactly what I mostly advise people to do! Not only can a bad link hurt your SEO rankings, but it would very well ruin a good reputation! That’s why I vett my links and JV partners very thoroughly before anything business like goes on.

      Best of luck on your music project! It’s quit exciting to hear! Let me know how it goes!

      — Piotr

  • Brad

    I have a 4 year old blog that I haven’t updated in 3 years. They offered me $100 to put a text link on it. The link is to a 2 letter domain in the UK – an ISP/provider – so I had no problem with the “neighborhood” of the link. Got paid by more digital through PayPal a day later (yesterday in fact).

  • sonko

    hey all,
    I’m considering if to accept or not their offer.
    Among the ppl here that have accepted their offer, have you experience any negative effects on google or other search engine, after placing their link?
    Because I believe the problem is not the payment, it’s clear they will pay. But if they are damaging the rank of the sites where they are placing their links

    • Hey Sonko,

      That is a very good question. I’ll ask around and get some hard evidence one way or another.

      Though for now, think of it this way: if you have a site and then you end up linking to a site the search engines mark as spam/bad/illegal/ect … your site can very well take a hit from it. Why? Because you directly linked to something potentially bad.

      Can I say with 100% certainty that THAT will happen? No. So I’ll go look around and see what I can find on this topic.


  • sonko

    Hi Piotr,
    you are right.
    So I checked the site where directs the link they want to place on my site, and the site comes out on google if you google it, then I guess, that means the is neither blocked or illegal for google.
    Then, that shouldn’t be a danger for me, right?

    Probably their biz is to get added value to the sites they work for, linking them to other sites that have a decent google rank.
    The page where they want to place their link, I checked it and it has a 3 on google rank, nothing too great but probably enough to add value to the destination site.

    Tell me what you find out, anyway. I’ll ask straight to the lady who contacted me about this, and i’ll give you feedback too.

    And thanks!

  • David

    I was contacted and had quite an experience. Total scam by the way.

    First, they offered me $120 for a gambling related ad link. I told them I needed upfront payment. Came back with an offer of $140 and a promise to pay within 2 days. I said no, being paid upfront was my terms and conditions.

    This morning I get an email saying they will pay $150 for the link now. I told them to get lost and never contact me again.

    Look guys and gals, this is a classic scam. They will do whatever it takes to get you to put the link on your site. They promise to pay you in 48 hours. You won’t see the money, but 48 hours is generally enough time for Google to have crawled your site and counted their link. Mission accomplished.

    The thought of easy money is great for many people. They are counting on that in order to get the links. I only wonder how many links they have gotten through this approach? What an outfit.

  • Matt Auckland

    As an update, I replied to Isabel Henry, aka More Digital with the following polite reply:

    “Thankyou for your offer, but before I consider it you should be aware that I’m extremely selective on advertising and advertising partners.

    I only allow advertising which is either music, music equipment or nightclubs. I don’t allow anything else, so health care related, dating, casino websites, gambling and so on are all a no go. I have to be strict as it is my brands reputation at stake.

    Best wishes,” blah blah blah, and so on.

    Needless to say, I never received a reply.

  • After 2 months of exchanging emails with a sales rep, I decided to place the code on my site. I was told that the money would be deposited into my account within 2 days. I checked my account later that same day and the deposit had already been made.


  • More Digital just emailed me a few minutes ago and before replying, I had to do my research. After reading this article and the comments I think that I will give them a shot and see where it goes from there.

    • Hey Alex,

      Please let everyone here know how it goes. What type of links did they offer, did you get paid? ect … πŸ™‚

  • J

    One thing I can’t understand is this. According to Google’s rules, you should ad a nonfollow for ad links. So, once you do add, what potential risk could you still be running? Would you be penalized even though you add the nonfollow?

    I think may be you can. Because the nonfollow solves only the problem of selling a link for page rank, but you are still at fault for linking out to t bad site if indeed you do.

    Is this correct?

    Or once you add the nonfollow it solves everything?

    • From what I can figure out, putting the “nofollow” tag will solve pretty much any problems Google may have with the links. Though on a personal level, I wouldn’t feel comfortable linking to certain sites from my main sites anyway. Though if the sites you’re going to link from isn’t all ‘toooooo’ important to you and you have no issues linking to such sites, go ahead … put the nofollow tag and it’ll be all good! πŸ™‚

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  • I just received the standard e-mails that people on this web site have received. I have read all of the comments and still don’t know what to think. My web site is receiving over 4,000 hits daily and climbing. I have worked hard to get to this point and I don’t want to have it ruined because I am anxious to start receiving income from bad advertisers. Hmmmm! Glad though I decided to check the company out first. Thanks for this comment board.

  • I did get paid USD100 about a year ago for a link put up at my website, http://www.spartansg.com/wedding/latest_news.html, 26 Mar 2010 entry. It took about 2-3 weeks of email exchange and removal of links before I got paid.

    Now the 1 year contract’s up and I’ve dropped them a mail to enquire about the renewal but there hasn’t been a reply. I guess I’ll have to work hard for it again!

  • I just did this and everything worked out fine. Paid less than 48 hours after the ad went up. No problems whatsoever. Article was totally related to my site and actually sent a good amount of traffic back.

  • Thanks for this post and thanks to whomever posted the ComputerWorld blog link. I heard from MoreDigital just this morning for my tiny sports team fan site. I couldn’t imagine how they found me or why they thought I got enough traffic to merit advertising. I concur with the ComputerWorld bloggist that it’s likely used to drive traffic to link farms and really don’t want any part of that. I want to grow the site and anything that could jeopardized my Google rankings would hamper that. Not worth the 120.00 in my opinion.

  • Sam

    Hi, I’m not sure how they found my website. But I put a page up for them, and it had one link to a gambling website in Italy, and that was it. The writing was sorta related to the content of my site, the link wasn’t. But I did get paid $200 the next day.
    I did ask twice how long the page had to be there, and each time no response, just a thanks and we will pay you soon as. I’m thinking of leaving the page, but removing the link from my menu bar.

  • I get emails from them, I’m waiting for further confirmation. I’ll think about it, whether in accordance with my site. if it affects the SERP, I’ll get out of there. thank you for this information. πŸ™‚

  • Thanks a lot for this article! I received an email from them a few weeks ago, and obviously did some research at first as it seemed too good to be true. Happy to say however that despite the vast majority of people claiming not to have been paid, I received the full amount I agreed to a few days after placing the advert – the content wasn’t related to my website at all but it was a small advert for what was a decent fee for a website that wasn’t intended to be profitable whatsoever.
    I was however asked to remove the “nofollow” tag I added to the advert for some reason… not sure how this affected their agreement but as per your suggestions I plan to add it back, haha.

  • I have had in the last 2 weeks 2 individuals asking me for text links. With wordpress I believe it automatically says no follow and since they have not mentioned changing this I intend to keep it this way. Wouldn’t know how to change it anyway. Both links are relevant to my insurance blog. Β£100 will pay for the dog to get his “hot spot” fixed! Would love to have the integrity to say no to all advertisers but quite frankly the money helps a lot and I think if the link is relevant Google is fine with it. I have added text links ( that I added of my own accord) for a couple of years and my pr of 2 still stands.

  • Steve

    There’s no question that they’re sending spam. They’re not actually visiting your website. Instead they’re (mechanically) punching searches into google to find sites that might be suitable for their SEO scam. Then they’re mechanically extracting the email address used to register your website (*not* any contact address given on your website) then they’re sending boilerplate spam to that address.

    It’s spam. They’re crooks.

    • Andrew

      They’re definitely send spam, and they’re definitely not actually visiting the website, but I’m not sure that they’re using the email associated with the domain (and not contact details from the website itself or elsewhere).

      I received an email from these guys last week, and a follow up email today. My site hasn’t been updated in months (almost a year, actually) so there’s no doubt that the system is not vetted by a real person.

      My site is also run at a subdomain of a domain I don’t actually own. The top level domain does not have any substantial content and in fact I’m trying to open it now and it’s down (I’m not responsible for the top level site at all, I just “rent” the subdomain).

      Their email refers only to that top level domain, not to my actual website. It seems that More Digital is a real company, but there is absolutely no doubt that this is a mostly-automated scam.

      On a side note, the two emails that have supposedly been “scanned for viruses… to protect [me]” have the same message ID. There’s no doubt that the virus scan message is a load of crap too.

  • I got an email from them late at night last Friday, five days ago. to which I responded on Saturday, giving myself plenty of time to think about what I wanted to say.

    I asked them some simple questions:
    – Is placing your add on my site going to have an impact on the clicks I already get from Google Adsense?
    – If I place the add and am then not happy with it, will I be able to remove it after accepting your money?
    – Where does the link go to?
    … that sort of thing.

    It was a very direct, straightforward email.
    Guess what?
    They haven’t responded!
    They know I’m clued up and am not going to accept their conditions lightly. They know I’m wary about any potential scam and any possible impact their ads could have on existing advertising. They also know that their fee for an entire year is not going to justify the possible damage their ads could have on my site.

    I’m sorry guys, but this is a SCAM.

    If you treat their request as a professional proposal with professional questions of you own, you will get no response. It’s obvious why.

    Please, all concerned, by VERY wary of the impact that these sorts of ads could have on the existing structure of your site. Think about the integrity that your site may have built up over the years, even if very small, is still worth something. Ten dollars per month is NOT a lot of money for potentially ruining the credibility of your site.

    All The Best,

  • Hello.

    Just thought I’d share my experience.

    I got an email from these guys out of the blue asking if I’d be interested in linking to one of their clients from one of my websites. I asked for more info and they said the link could be anywhere I liked and they’d pay me $150 for it -I’d receive payment after 48 hours.

    I was quite sceptical, especially after reading this blog post and asked for he money up front, which they refused. But I went along with it anyway – after all, I only had to add a link to my website. After 36 hours of my post being published, I received payment via PayPal.

    So, unlike other folk, I had no problems and would work with them again.


  • David

    Andrew, Piotr, and everyone,


    I just got one of their standard emails at an address which has NEVER been used for anything except domain registration.

    We now know what database they’re using.

    Good luck.

  • Private

    This is a spam and a scam!
    They say they do not spam, when in fact, they are using WHOIS to look up contact info to send out unsolicited commercial emails in violation with ICAN rules and regulations.

  • Annoyed

    I received one of their spam bot emails last week and a follow up email today. It’s obvious they have never been to my site ! I was also quite creeped out how they were able to email my personal account. And then I realized they found my contact on Whois. Did a search on more digital scam and arrived here. Thank you for an informative post. Much appreciated.

  • Hello again,

    Following on from my previous comment above, I’d just like to mention that I’ve had a couple of identical emails (from bots) to email addresses on other domains which resulted in no business deals.


  • Enx

    Hello there,

    I received the first email on 23 november.

    I googled the company’s name, came here, read all the bad feedbacks and then, after some days thinking about that, I decided to proceed anyway, having nothing to lose.

    I spent 10 minutes to write an article-advertising on my gaming website, then I gave them my paypal email, (IMHO the safest way to receive money), waited 2 days and… Boom.
    They payed me 130$.

    The email I received from paypal was legit, but I signed in my paypal account from the direct link, (https://www.paypal.com) just to be more safe, checked if the money were there, and… YES, they were.

    Short story:
    I had NO problems with this company, fast communications, they helped me on writing the advertesing, and they payed me fast. Definitely NOT a scam.

    Proof of payment:

  • Dan Madera

    Also receivedan offer from More Digital. Great company. Did what they asked and they paid me within 24 hours. Easy money. I understand people are paranoid about internet scams, but this is not one of them. Only wish they would ask me to do more for them.

    Dan Madera

  • To the most recent posters.

    If this company has nothing to hide and is doing nothing wrong, why did they NOT respond to my email about the possible impacts that their adverts could have on existing advertising on my site, such as Google Adsense.

    I’ll tell you why, because their adverts do not happily coexist with over advertising systems.

    Sure, they’ll pay you $130 for their traffic to wherever it may be, but that WILL have an impact on your earnings from other advertising resources, i.e. you’ll get less from other advertising partners over a full year.

    If you’ve honestly got nothing to lose and don’t care about how your site ranks with Google, then I suggest you go for it. Take their cash and spend it knowing you’re not personally doing anything wrong. But if you have existing advertising partners and care about the longevity of your site, be very aware.

    At the end of the day, why did these guys not respond to my inquiry and put my mind at rest? Yes, because they’ve got something to hide.


  • Dan Madera

    In response to “Richard”
    Well, the advertising they asked me to post had to do with a subject
    that was compatible to my site. I wrote an article that included a
    link to Aviva, a UK health insurance company with international health insurance. That subject
    complements the topic of my blog. I just don’t see how that article
    would compromise my google ratings, my advertisers, or anything else.

    Most importantly, they paid me promptly in return for the work I did.
    I don’t see how this is a scam.

    Now, if their offer doesn’t suit your business, then fine. But that
    doesn’t make it
    a scam. They were very clear about what they wanted, what they would
    give, and they
    fully lived up to our agreement. In fact, they paid me more than
    their initial offer. I don’t see anything in the least bit improper
    about any of it.

    Personally, if anyone is doing anything unethical it’s you–by
    defaming a perfectly legal and reputable company and unjustifiably
    causing people to think there is anything wrong with accepting their
    money. Have you considered that possibility?

    • Hey Dan,

      To answer a question you didn’t specifically ask about “how it could hurt my site rankings”. The issue is with the Google rules of conduct which prohibit paid links UNLESS they are accompanied by the “nofollow” tag.

      My posts about More Digital are all based on FACTS I have found through research online and the OPINIONS of others. The goal of these posts was to decifer if More Digital actually pays … or not. Reading through all the comments, it seems split between paid and not and trust and not-trust. *shrug*

      More Digital seems like a legal company there in the UK, that’s not the question. I personally wouldn’t trade a link to a gambling site on any of my websites for $130 per YEAR. If they had a relevant site (graphics, web work, consulting, business,ect…) then I’d consider it though it would still cost more than $130 for the highly targeted traffic my sites can offer. But that’s just my opinion and not part of the main articles.

      Though I have this question to ask Dan (this isn’t a personal attack, I want to know for research): What proof do you have they are ‘perfectly’ legal and ‘reputable’? What qualifies as reputable (maybe I should made a poll of what people define as ‘reputable’???)? Reputable is a tough question.

      I’m interested in your point of view and thoughts, let me know πŸ™‚


  • Enx

    I don’t have other advertising systems on my site. Google banned me for fake clicks (wich I never made), then this more digital ads are the best thing I could have.
    130$ with no work sounds good to me.
    And btw, with google you can earn money only if you have a looooooooooooooooooooooooooooot of visitors (that’s nearly impossible).

    • Hey Enx,

      You don’t have to wait too long for adsense profits. I don’t get too much traffic (anywhere between 400 and 1000 people a day) and I still (on average) get over around $2 per day. *shrug*

      Depends on how you work the system.


  • Enx

    I had adsense for 4 months, and I earned something like 0,50$.

    $2 a day are good, but I have only 100 visitors a day. Also, in my opinion pay per click ads (which are the ads used by google) are the worst. People don’t like to click, and a lot of them use adblock, so they won’t see the ad in any case.

    Imho text-based ads are the future.
    You write your news-article, insert some kind of hyperlink-ads in it, earn. And more digital offer a service a bit like this. The bad is that you can earn only 130$ in a year, but for little bloggers like me it’s okay.

  • In response to Piotr’s comment about making apx $2 dollars per day from Google Adsense.

    It doesn’t sound like a lot of money, but $2 per day is actually $60 dollars per month.
    This blog makes the same amount of money in two months than that questionable company pays in a whole year.

    Do the math.

    No-one is saying that More Digital is doing anything wrong!
    They’re just not paying you very much.

    Sure, if your only ambition is 10 dollars per month and no work, fair enough.

  • Richard, 100% agreed… I’m not saying they are doing anything wrong, I’m just trying to get to the bottom of the situation.

    My PERSONAL main area of concern is quality of link and the amount they pay. For me, it’s not worth it. *shrug*.

    Also, updates from Dan which weren’t posted here but to my e-mail:

    Dan ask’s and makes several points: Where is the proof of Google’s terms of service for no-follow links or paid links? Why isn’t THAT particular issue front and center on my article? The Price is a personal matter and not something that is ‘wrong’ or ‘right’ by any means.

    And Dan says there is a response from More Digital:

    “Here is More Digitals response to your claim that their service
    interferes with Google:

    Thank you for your email. I dont see how we break any rules from
    Google. What we’re offering is a simple text-based advertising deal
    with the hopes of providing more visibility for our client. Product
    and service visibility is very essential in online marketing and this
    is what we’re after.

    We have been closing around 600 similar advertising deals over the
    last two years and have yet to receive feedback, from any of the
    website owners, that our adverts caused them problems with Google.

  • Just a quick response to Enx – previous poster.

    I don’t agree with you that no-one clicks on Google Adsense πŸ™‚

    OK, the Click Through Rate (CTR) may not be very high, but if you nurture your Adsense account and sift out irrelevant adverts on a semi-regular basis, including making sure that the keywords on your pages are the same as the content of your website, you’ll find that the Google Ads actually complement the content of your site.

    I’m looking at my main page right now and I can see ‘Rare vinyl records’, something about ‘The Beatles’, trips to Buenos Aires – which I’ll have to filter out, and so on… a good selection of relevant advertising.


  • I got the e-mail from them, saw this article and cotnacted them anyway (nothing to lose).
    i stated in my e-mail that I’ve heard negative things about them but that I’m giving them the benefit of doubt. I also asked could they send me the paypal receipt number once payment has been made as proof.

    I created the blog post with (subtle link- http://www.photoblog.ie/2011/12/12/christmas-is-coming/ ) and she told me payment would be about 2 days. 2 days later-nothing. So I emailed back politely and payment was made then within 8 hours.
    So I’m happy with it anyway. The amount isn’t massvie but better than a big fat 0

  • Boo

    Hey everyone, i just got an email from this company, the lady calls herself Martha. They say clearly they are an english company in an office in London but if thats the case why did they email me at 2am and 5am in the morning, i live in London too and i don’t think their offices are open at that time…. Im thinking this is a scam…

  • Enx

    LOL. Boo, go ahead and try by yourself. You have nothing to lose. Use paypal as payement method.
    I’m pretty sure they use something like a website scanner, and send the same email to everyone. That could explain that date. They’re not scammers.

  • Chris

    This was NOT a scam. I dragged my feet deciding what to do, and finally just put up the link-ad that they requested. It didn’t hurt my site to do it. I felt like I had nothing to lose. Then, within a few days, maybe a week, I got the money they promised. I don’t know how long it took, I wasn’t nervously checking my Paypal account every hour for it. It arrived, that’s all I know, and all it took was a tiny link. Easy money.

    • Hey Chris, rock on. If I pay be so bold to ask, how much did you get?

  • Hi Piotr,

    Found your post via a search after being contacted by this company. Because of some comments by your readers, I’ve decided to try it out (on a website that I don’t care all that much about πŸ™‚ ). I’ll try to post an update when I get a response!

  • Bonofido

    Just had an email from these guys.

    They used an email address that is unique to our domain registration details, so I think that it is highly unlikely that they have actually visited our site.

    I think that we will give this “opportunity” a miss.

  • Hello everyone,

    Im in touch with moredigital since yesterday, and i think i will check it on 3 of my sites. They
    propose me 130$ each.

    Ill post the results.

    Greetings from Poland,

  • Akef

    Hello Piotr,

    first of all i must say that there’s alot of reading here in this article and more in comment section. About more digital? They’re not fake, they’re real. They pay you and sometimes it can be late but they always pay you, however if someone in their team is messing with the clients by using their name then i Dont think you wouldn’t understand you do!

    They have paid me for like 3 times and i got like 160, 200, 240 dollars from them. and still i will be getting maybe 200 if they agreed to my quotes price for their link to be appear on my site which is i guess going to happen in a day or two.

    Regarding white hat seo and black hat seo, i would suggest to all of you that please use their links on your site wisely, naturally and genuinely. Google doesn’t like blogs selling links by using their PR juice. PR is not intended to be used in this purpose. So if you use any link on your blog post then blend it like its a proper natural link and its not used commercially.

    Final conclusion is that Before making any statements it is always best to ask from people then make strong accusations. I Dont work with them if it imprints something similar lol but i do understand that not everyone is treated the same way and not everyone is wise ;p so its better to ask other wise people πŸ˜€ Oh and beware Google’s recent update is live and they’re penalizing such websites who sell links so make changes asap and save yourselves.



  • Anonymous

    Heh, got an email from them this week too.
    Were interested in a blog that I hadn’t updated in two years (so not sure if they actually looked at it), but it is an old, existing domain, so guess there must be some link juice (and they found out about my blog through some SEO tool).
    They contacted me through whois domain info, which gets forwarded as it’s been proxied.
    Am willing to go along with it, finally making some money, and extend the domain for another year (and have plenty of leftovers, if end when they pay).
    I might add the no-follow until they pay though, that’s a good tip (and something they fail to mention in their terms).

  • Danny

    I put the ads and they paid , but the google traffic that I had 400 perday now is 130 per day ?!!
    wtf ???
    am I getting slammed by google because of the link ? ( I think I am, happened 2days after I put the link )
    what do I do ?

    • Depends what you put the links. There was a recent update in Google’s algorithms and many many people got their traffic cut by half or more even though they were 100% legit sites! I wouldn’t think that it would be because of a single link, though I can’t be sure without significantly more research.

      Things you can do, find out where your original traffic was coming from and see if you dropped in rankings. If you did, try to see who’s above you or other potential reasons for dropping in traffic.

      • danny

        the link that I put on site belonged to a gambling site(Bingo) , I think this could be a good reason if google has blacklisted that site and since I linked to them,I got slapped too 😐

  • I have worked with them and I think they are amazing. 100% genuine.

  • Guy Random

    Whether or not they are a scam (it looks to me “not exactly but take a long spoon”), in common with one or two others I’d like to question Sarah Daly’s claim that they actually read the site and look for an appropriate ad partner, and do not spam. We’re a moderately high-end consultancy in the IT sector – if they’d even glanced at our website (perhaps particularly the photo of our building) they’d realise they’re not exactly looking at someone operating out of their garage, nor is it a personal blog where a small amount of beverage money would be welcome – although I do have one of those separately! $140 doesn’t make our hourly charging out rate for a senior consultant; it’s barely two hours for a junior. I should think it would be pretty obvious to them that there’s no place for ads of any kind – much less gambling, dating or whatever – if they had taken even a moment to look at the site.

  • Vibhu batra

    Firstly, thanks for such a meaningful convo, especially the follow-up comments.. I was about to got caught up in their offer, but, some how, read this great-2 post & may be, I have been saved…

    I say, may be, becuase, I unfortunately, wrote their article (which they e-mail themselves) & after about 20 minutes, in my statcounter records, I am noticing google bot has crawled twice & that’s making me very-2 nervous :(…

    Thou, I am myself a blogger & can a lot of rush by mentioning this on my blog, but, hope, PK will remember this gesture of mine & will, hopefully, become a friend for life after reading on :)…

    I have managed to track their IP & location (thanks to the statcounter records)….

    Firstly, let me tell you a bit about my site ::

    We run a particular sports forum & have grown by leaps & bounds in the last 7 months, thanks to our social networking presence..

    So, on forums, as you most will be aware, putting HTML code is not allowed by default because of security reasons..

    So, luckily, when I put in BB code of that external particular link whom they call they call to be their clients, may be, they were unable to check the link via proxy links, so, yes, they actually, opened from their real IP…

    Every one, will ask, how do I know that? I mean, how am so sure, it was their IP from which the link got opened….

    2 proofs ::::::::::::

    (i) Referring link that gets shown on Statcounter clearly shows the referring link is mail.linkstar-uk.com (the email service provider of moredigital is mail.linkstar-uk.com having the IP )

    (ii) Luckily, I had posted their article on a segment which I have on my site as forum integration & on which I have a completely different statcounter code, which helps me to easily analyze & catch every hit very easily πŸ™‚

    iii) Whats best, they got caught, becuase, they checked with in 10 minutes of my e-mail :)….

    So, now, what will stun you is that they are based in Makati, Philippines…..

    I have the screen-shot of their IP as well from my statcounter records which I will be happy to share with PK again (I repeat, its just that because of this article by PK, that I understood how these scamsters work)…

    Initially, I thought of sharing these details on my blog, but, looked unethical, so shared all this here :)…

    having said that, what they were paying was a peanut for me, I was just trying just out of curiousity & inquisitiveness :)….

    I repeat, I am not saying that they don’t pay…………..

    (i) but, mentioning a wrong address is clear fraud for me…

    (ii) needless to say, when they see, that the client is getting too techy or showing his intelligence, they stop replying…….. e.g. when I said that sorry, I cant put HTML code, whats the harm in this BB code, they will never reply………….

    So, my advise, if you have a blog/web-site which doesn’t need SEO, go for it & be happy with the maximum 170 to 180 USD that they will offer for promoting web-sites which have a 99.99% of killing your SEO…

    good luck :)….

    So, good luck for me & for all my fellow friends, who will read this, guys, they are based in makati

  • Interestingly, I got the standard email from them this morning. I first had a mail from them months ago and I agreed to carry ads, but had nothing more from them. I get the enquiry again today. I certainly would not balk at 100usd per month even if it did mess with SEO.
    This will be interesting. I’ll wait and see what happens!


    • Hey Marty … they offered $100 PER MONTH? Wow … I would take that! They only offered me $100 per year. No thanks. But yes, please do let us know how it goes. I’d be super interested at an extra $100 free per month.