More Digital (MoreDigital.com) has been sending out e-mails to many blog owners, in many niches, for many months (if not years) in-order to solicit text ads (link ads) to be put on those blogs. If you received an e-mail from More Digital saying that they found your website and wish put to their sponsors links on it, then you are one of the many who will want to read this post AND my previous post.

Edit 1 (January 5th, 2011): There is an update regarding payments from More Digital. Read all about it here.

Overview and disclaimers:

My previous post about More Digital was about getting that first initial e-mail and the responses that followed. Also included were stories from people and how it turned out. But let me be clear on a few things:

  • The bad stories I have posted on that article are only a set of people who’ve had a bad experience.
  • I am not trying to put any biased information here (or there), I am meerly stating the facts as I have received them (thus to be believed as good representations) and my own (paranoid) opinion on them. Take everything with a grain of salt and judge for yourself if you want to do business with More Digital.
  • I have removed names of the people involved (in the e-mail conversations) for obvious reasons.
  • Any updates made to the post were made from information from other people.
  • I cannot say if More Digital is a good nor bad company. It’s not something I can comment on nor will I. So do they ‘scam‘ people? I cannot say with 100% certainty. All I do know so far is this:
    • One (or two) confirmed accounts of people not being paid after 1+ week.
    • Their clients links are primarily in these niches: gambling, gaming, health (? not 100% sure it was there). I do not remember off-hand what else. But those, I think, were the primary ones.
    • The people who contact you in the original e-mail will NOT be listed on their company website.
    • They are a UK based legally entity (at least I’m pretty sure they are a proper corporation from what I have read in other places).
    • They do send out mass (templated) e-mails to niche bloggers. This is probably the only part as far as I know which can be considered spam.
    • They have been around for a little while.

The Big Update!

The big update is that I received a direct e-mail from More Digital concerning the article I wrote. Below is the entire e-mail.

from: Sarah Daly <[email protected]>
to: <my e-mail address was here>
date: Mon, Oct 11, 2010 at 2:20 AM
subject: Responses for you from More Digital
mailed-by: moredigital.com
Hi Piotr,
I found your blog and thought I would introduce myself. Sarah Daly. I manage More Digital.
Firstly, thanks for thinking of working with us. If we have a client that suits your niche sites, and you are still open to it, we’ll be in touch again.
In the meantime, you’ve posed a couple of questions about who we are and what we do. I thought I would take the opportunity to answer some of those for you.
1) Do our staff exist? The answer is yes. I’m sitting in a room with them right now. Monday morning. I think they need coffee :-) We don’t list all of our advertising staff on our staff page. We instead focus on showing our management and consulting crew. If you do need to get in touch with anyone from the advertising team, you can use the email [email protected] and we make sure we deal with the query.
2) Why was there a payments delay? We try to get payments to all of our webmasters within 48 hours. Its one of the indicators by which I measure our success. I want to make sure each webmaster gets what they expect, as fast as possible. We rely on third party payments providers, like PayPal and moneybookers, to transfer funds to webmasters. This is where our stated timeframe most often falls down. Unfortunately we have experienced significant problems with PayPal over the last 2 months. At the moment, our average payment timeframe is back to 48 hours. We hope to keep it there.
3) Do we SPAM? Absolutely not. We found your site while searching for pages related to our clients industries. One of our team looked through your site and thought it may be suitable for us to work with. So we found your email address and contacted you. I am glad you responded.
Finally, you give some good advice on how to make sure you, and others, are protected. In the end, it is your site and you are in control over what is placed on it.
Hopefully you can confirm to your readers that we are very real, are keen to do our best to make sure our advertising process is efficient, and are looking forward to working with you and your commenters in the future.
Best regards,
Sarah
So there you have it! An official response from More Digital!
Quick summary:
  • The people at More Digital ‘exist’.
  • Payment delays are due to ‘something‘ going wrong with Paypal… no word on what said problems might be.
  • They don’t spam. They do what most niche marketers would do: go out and select a few sites and mail them specifically. Soooo… is it unsolicited? Yes. Spam? Not really. If you consider any mail which you don’t want to receive as ‘spam’, then yes. They are spamming. But in that case so have you! Everyone is guilty of spamming by that harsh definition. They are actually not spamming emails as far as we know.

With this my friends, make your own decisions!