How To (NOT) Fail At Branding & Business Marketing

Time and time again I see business owners making the same mistakes online and offline. They assume that people actually care about them. Here’s the honest brutal truth: only you really care about your business/brand. 99% of everyone else don’t care. Really they don’t. Not even CocaCola, Nike nor Apple are that good at making their clients care.

This is all extremely and wonderfully explained in a presentation by Martin Weigel (I think). He posted this great presentation on Slideshare:

[slideshare id=16647530&doc=howtofail-ipa-130220073029-phpapp02]

by Piotr Krzyzek

Piotr Krzyzek is one of those rare people who can say he's a consultant, author, entrepreneur and programmer and mean it. His consulting firm, Chykalophia Group, has attracted international startups, Department Of Defense contractors, local mom-and-pop shops and many others from all around the world. He is a bonafide computer nerd with a passion for business, networking and business development.