How To (NOT) Fail At Branding & Business Marketing
Time and time again I see business owners making the same mistakes online and offline. They assume that people actually care about them. Here’s the honest brutal truth: only you really care about your business/brand. 99% of everyone else don’t care. Really they don’t. Not even CocaCola, Nike nor Apple are that good at making their clients care.
This is all extremely and wonderfully explained in a presentation by Martin Weigel (I think). He posted this great presentation on Slideshare:[slideshare id=16647530&doc=howtofail-ipa-130220073029-phpapp02]