Beware of the Google AdWords Double Standard!
So why did Google ban Knife Depot? Good question. Very good question.
Now for the double standard part: There are still a lot of large retailers advertising the EXCACT same things in similar ways in similar ads. So why aren’t they being shut down? Because. That’s it. Just “because.”
It’s like trying to argue with your parents when you’re little and their only answer is “just cause.” Ridiculous!
Other smaller knife sellers also got banned, but no large seller for their ads shut down. Curious aye?
Sadly Google is unable to produce an answer, and the one person from inside the Google hive that has responded has said that he’s super pissed at this double standard and yet there is nothing they can do about it.
Rather sucky situation to be in.
The moral of this story: don’t put all your eggs into one basket for advertising.
Original article: http://www.knife-depot.com/blog/how-google-sliced-away-our-knife-ads/